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Jay Zaltzman

President

Bureau West: Helping Companies Grow


 
Jay Zaltzman believes that qualitative researchers can offer true value to clients by combining empathy with creative methodology and analytical rigor.  Jay is a past president of the QRCA and is currently serving as chair of the Southern California Chapter.  Jay has been president of Bureau West Market Research for the past twenty years.  He is a frequent presenter at national and international conferences.    Jay was born in New York and moved to Israel as a child. He received his first qualitative research training in the Israel Defense Forces, where he was an interviewer of candidates as part of the recruitment process. After his military service, he completed a BA in Psychology at Tel Aviv University. He began his career in market research after returning to the U.S.  He currently lives in Palm Springs, CA, where he is co-founder of Salon for the Parched, a local think tank.  

Product Type
On Demand

Use Your Qual Skills to Market Yourself!


Total Credits: 1 Advance Credits

Average Rating:
Not yet rated
Category:
Business Practices
Presenters:
Jay Zaltzman
Duration:
59 minutes
Format:
Audio and Video
Original Program Date:
Jan 30, 2020
Short Description:
During this session, we’ll discuss how to position yourself (note: you don’t HAVE to focus on a specific industry if you don’t want to!), whom to target, and the wide variety of marketing options avai...
Price:
$50.00 - Base Price

Product Type
Live Event

QRCA 2022 San Diego Annual Conference


Average Rating:
Not yet rated
Presenters:
Marta Villanueva |  Tom Rich |  Alexia Raven, BA |  Giselle Bowie |  Chris Hauck |  Erin Sowell |  Jamin Brazil |  Kristen Vinculado |  ....
Duration:
May 16-18, 2022
Short Description:
Join us at our in-person Conference (May 16-18, 2022 in San Diego, CA). This past year was a time of upheaval and change - all shrouded in uncertainty. Resilience and agility became buzzwords, and i...
Price:
$1,395.00 - Non-Members
Ends 04/14/2022
Date:

Mon, May 16, 2022 - 01:00pm to Wed, May 18, 2022 - 04:00pm PDT


Product Type
Webinar

SoCal Chapter Event: Advanced Discussion Guide Workshop


Average Rating:
Not yet rated
Category:
Moderating/Facilitation |  Research Design
Presenters:
Jay Zaltzman
Duration:
2 Hours
Short Description:
Most of us have found that the way we write discussion guides has changed – we have learned a thing or two over the years! Let’s share our advanced tips for discussion guide development.
Price:
$50.00 - Base Price
Date:

Fri, Jan 21, 2022 - 03:30pm to 05:30pm PST


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