As we enter the new era of remote working, the gig economy and portfolio careers, how will qualitative researchers adapt? What skills and tools will they need to collaborate and work together in a global research world. In this featured presentation, Nichola will explore the gig economy for independent researchers and develop a more complete understanding of this portion of our economy.
|Qualitative Research in the Gig Economy Slide Handout (5.1 MB)||Available after Purchase|
Jay Zaltzman has been president of Bureau West Market Research for the past twenty years. Since the launch of ChatGPT in November, 2022, Jay has done a deep dive into the topic of artificial intelligence. He is chair of the QRCA AI task force and a past president of the association.
Nichola Quail is a veteran Global Insights Strategist, Research Specialist and Demography Expert. After working independently as a qualitative researcher for 10+ years, she saw an opportunity in the growth of professional services marketplaces and wanted to ensure market research had a place. Now as Founder and Director of Insights Exchange, a platform that connects businesses with a global network of on-demand researchers, Nichola has been driving ‘collective human intelligence’ for over two decades.
Her session, How Technology, Remote Working and the Rise of the Independent Specialist is Ushering a New Era for Qualitative Researchers, will cover the rise of the professional gig economy and how qualitative researchers can take advantage of this new era to build a career that works for them, while being mindful of the challenges that come with this evolution. She is passionate about the consumer technology space and presented at a number of conferences including ad:tech, iMedia, Digital Masterclassing and MMS in NZ and Australia.
Proudly Kiwi born and bred, she completed her Masters in Political Communications Studies. Then after her first graduate role in a political polling firm, she was hooked in the world of market research and the power of human connection. Nichola likes nothing more than connecting with fellow researchers and enabling more businesses to access the power of qualitative research.