Skip to main content
On Demand

Module 4 - From Start to Finish: Managing Qualitative Research with Confidence


Total Credits: 2 Advance Credits

Average Rating:
   49
Categories:
Analysis & Reporting |  Business Practices |  Research Design
Speaker(s):
Jay Zaltzman |  Maria Virobik
Duration:
1 Hour 52 Minutes
Format:
Audio and Video
Original Program Date:
Oct 10, 2024



Overview

THIS IS AN INDIVIDUAL MODULE OF THE 5-PART SERIES. TO PURCHASE THE FULL BUNDLE CLICK HERE. 

From Start to Finish: Managing Qualitative Research with Confidence

Five-Module Seriesoffered through Qualology

Module 4:

  • Topics:
    • Best Practices for Developing/Evaluating Discussion Guides - Jay Zaltzman
    • Best Practices for Analysis and Reporting - Maria Virobik 
Who Should Take This Series:

This series is designed for professionals who lead, manage and execute the qualitative research function within their organization. They might not have previously been introduced to the background and fundamentals of qualitative research, or this series can serve as a great reminder. The information learned will help those who manage qualitative vendors, including moderators, analysts and research facilities.

This is not a series for those who wish to learn how to be a moderator or facilitator for qualitative research. 

Resources

Speaker

Jay Zaltzman's Profile

Jay Zaltzman Related Seminars and Products

President

Bureau West: Helping Companies Grow


Jay Zaltzman believes that qualitative researchers can offer true value to clients by combining empathy with creative methodology and analytical rigor.  Jay has been president of Bureau West Market Research for the past twenty years.  He is an active member and past president of the QRCA.