Total Credits: 2 Advance Credits
This series is designed for professionals who lead, manage and execute the qualitative research function within their organization. They might not have previously been introduced to the background and fundamentals of qualitative research, or this series can serve as a great reminder. The information learned will help those who manage qualitative vendors, including moderators, analysts and research facilities.
This is not a series for those who wish to learn how to be a moderator or facilitator for qualitative research.
| Best Practices for Developing/Evaluating Discussion Guides - Jay Zaltzman (1.05 MB) | Available after Purchase | ||
| Best Practices for Analysis and Reporting - Maria Virobik (2.13 MB) | Available after Purchase | ||
Jay Zaltzman believes that qualitative researchers can offer true value to clients by combining empathy with creative methodology and analytical rigor. Jay has been president of Bureau West Market Research for the past twenty years. He is an active member and past president of the QRCA.
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Module 1 - From Start to Finish: Managing Qualitative Research with Confidence
Original Program Date: 09/05/2024 |
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Module 2 - From Start to Finish: Managing Qualitative Research with Confidence
Original Program Date: 09/12/2024 |
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Module 3 - From Start to Finish: Managing Qualitative Research with Confidence
Original Program Date: 09/26/2024 |
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Module 5 - From Start to Finish: Managing Qualitative Research with Confidence
Original Program Date: 10/24/2024 |
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