
Total Credits: 6
- Average Rating:
- Not yet rated
- Categories:
- Business Practices | Analysis & Reporting | Research Design
- Speaker(s):
- Marta Villanueva
- Duration:
- 4 sessions, 6 hours of learning (1.5 hours each)
- Short Description:
- Creative thinking is the differentiator in getting game-changing insights and ideas! Traditional research methods often fail to tap into the full potential of respondents' creativity. Learn how to leverage the transformative power of creative techniques in qualitative research, empowering respondents to break free from sameness. This interactive session will guide attendees through core principles, practical applications, and various creative techniques, tapping into the collective wisdom of attendees.
- Price:
- $399.00 - Non-Member Price
- Date:
-
Thu, Apr 03, 2025 - 10:00am to Thu, Apr 24, 2025 - 11:30am CDT

Total Credits: 2 Advance Credits
- Average Rating:
- 54
- Categories:
- Analysis & Reporting | Business Practices | Research Design
- Speaker(s):
- Bruce Hutchison | Roben Allong
- Duration:
- 1 Hour 52 Minutes
- Format:
- Audio and Video
- Original Program Date:
- Oct 24, 2024
- Short Description:
- This series is designed for professionals who lead, manage and execute the qualitative research function within their organization. They might not have previously been introduced to the background and fundamentals of qualitative research, or this series can serve as a great reminder. The information learned will help those who manage qualitative vendors, including moderators, analysts and research facilities.
- Price:
- $125.00 - Non-Member Price

Total Credits: 1 Advance Credits
- Average Rating:
- 3
- Categories:
- Analysis & Reporting | Business Practices | Professionalism | Research Design
- Speaker(s):
- Rich Thau | Susan Davis
- Duration:
- 1 hour
- Format:
- Audio and Video
- Original Program Date:
- Oct 18, 2024
- Short Description:
- **Read Rick Weitzer’s interview with Rich Thau in the Winter 2024 issue of QRCA VIEWS magazine.** As the 2024 election approaches, qualitative research has taken on a larger role in how the media understands and reports on the presidential race. Qualitative has become the go-to methodology for understanding voter behavior of a small sliver of undecided voters living in the seven ‘swing’ states. Our next QRCA Qcast will be held on October 18 at noon ET, when we will hear from two panelists who are deeply involved in the psychology of voters: • Rich Thau, president of Engagious and moderator of the Swing Voter Project, who conducts monthly focus groups with undecided voters. • Susan Davis, Washington correspondent for NPR, the media partner who sponsors – and reports on – some of these focus groups. This month’s Qcast will be a debrief of two focus groups which Rich moderated just three days earlier. He will show various video clips from his groups will give our attendees an inside l
- Price:
- $25.00 - Non-Member Price

Total Credits: 2 Advance Credits
- Average Rating:
- 54
- Categories:
- Analysis & Reporting | Business Practices | Research Design
- Speaker(s):
- Jay Zaltzman | Maria Virobik
- Duration:
- 1 Hour 52 Minutes
- Format:
- Audio and Video
- Original Program Date:
- Oct 10, 2024
- Short Description:
- This series is designed for professionals who lead, manage and execute the qualitative research function within their organization. They might not have previously been introduced to the background and fundamentals of qualitative research, or this series can serve as a great reminder. The information learned will help those who manage qualitative vendors, including moderators, analysts and research facilities.
- Price:
- $125.00 - Non-Member Price

Total Credits: 2 Advance Credits
- Average Rating:
- 54
- Categories:
- Analysis & Reporting | Business Practices | Research Design
- Speaker(s):
- Michael Collins | Jessica Kurth | Kristin Ameruoso
- Duration:
- 1 Hour 54 Minutes
- Format:
- Audio and Video
- Original Program Date:
- Sep 26, 2024
- Short Description:
- This series is designed for professionals who lead, manage and execute the qualitative research function within their organization. They might not have previously been introduced to the background and fundamentals of qualitative research, or this series can serve as a great reminder. The information learned will help those who manage qualitative vendors, including moderators, analysts and research facilities.
- Price:
- $125.00 - Non-Member Price

Total Credits: 2 Advance Credits
- Average Rating:
- 54
- Categories:
- Analysis & Reporting | Business Practices | Research Design
- Speaker(s):
- Mary Beth Solomon | Jeff Walkowski
- Duration:
- 1 Hour 53 Minutes
- Format:
- Audio and Video
- Original Program Date:
- Sep 12, 2024
- Short Description:
- This series is designed for professionals who lead, manage and execute the qualitative research function within their organization. They might not have previously been introduced to the background and fundamentals of qualitative research, or this series can serve as a great reminder. The information learned will help those who manage qualitative vendors, including moderators, analysts and research facilities.
- Price:
- $125.00 - Non-Member Price

Total Credits: 2 Advance Credits
- Average Rating:
- 54
- Categories:
- Analysis & Reporting | Business Practices | Research Design
- Speaker(s):
- Susan Sweet | Jo Ann Hairston
- Duration:
- 2 Hours 4 Minutes
- Format:
- Audio and Video
- Original Program Date:
- Sep 05, 2024
- Short Description:
- This series is designed for professionals who lead, manage and execute the qualitative research function within their organization. They might not have previously been introduced to the background and fundamentals of qualitative research, or this series can serve as a great reminder. The information learned will help those who manage qualitative vendors, including moderators, analysts and research facilities.
- Price:
- $125.00 - Non-Member Price

Total Credits: 10
- Average Rating:
- 54
- Categories:
- Analysis & Reporting | Business Practices | Research Design
- Speaker(s):
- Roben Allong | Jeff Walkowski | Jay Zaltzman | Kristin Ameruoso | Susan Sweet | Michael Collins | Jo Ann Hairston | Bruce Hutchison | ....
- Duration:
- 5 modules, 10 hours of learning (2 hours each)
- Original Program Date:
- Sep 05, 2024
- Short Description:
- This series is designed for professionals who lead, manage and execute the qualitative research function within their organization. They might not have previously been introduced to the background and fundamentals of qualitative research, or this series can serve as a great reminder. The information learned will help those who manage qualitative vendors, including moderators, analysts and research facilities.
- Price:
- $399.00 - Non-Member Price

Total Credits: 1 Advance Credits
- Average Rating:
- 8
- Categories:
- Communication | Moderating/Facilitation
- Speaker(s):
- Rich Thau
- Duration:
- 1 Hour
- Format:
- Audio and Video
- Original Program Date:
- Dec 15, 2023
- Short Description:
- As we head into the 2024 U.S. presidential election, political research will be front and center, with qualitative research playing a key role in uncovering the “why” behind voters’ views on candidates and issues. In this Qcast, we’ll take a look under the hood of political focus groups with Rich Thau, moderator of the Swing Voter Project. We’ll see and hear from Rich about how he conducts and reports on his monthly focus groups with swing voters. He’ll discuss tips and learnings from his years of moderating these focus groups, including how he maintains his cool when discussing highly emotional topics. For qualitative researchers, the Swing Voter Project is a rare opportunity to watch a colleague conduct focus groups. Attendees will come away with a greater understanding of the process and learnings that can be applied to other types of research.
- Price:
- $25.00 - Non-Member Price

Total Credits: 2 Advance Credits
- Average Rating:
- 1
- Categories:
- Business Practices | Communication | Professionalism
- Duration:
- 1 Hour 59 Minutes
- Format:
- Audio and Video
- Original Program Date:
- Sep 08, 2023
- Short Description:
- The Chicago Chapter is hosting a unique twin panel event with and for those who are "newer" to the qualitative role and those who are "tenured" shall we say! We have a wealth of information right within our organization, and one of the things we do best is share our knowledge. The needs of both ends of the experience spectrum vary and we can each learn from each other! We're hoping to cross pollinate and elevate all QRCs with multiple quick topic areas, Q & A, and discussion with these amazing panel members!
- Price:
- $35.00 - Non-Member Price

Total Credits: 1 Advance Credits
- Average Rating:
- 12
- Categories:
- Business Practices | Consulting
- Speaker(s):
- William Leach
- Duration:
- 58 Minutes
- Format:
- Audio and Video
- Original Program Date:
- Aug 18, 2023
- Short Description:
- The use of AI in qualitative research is here to stay and will only become more prevalent. How should qualitative researchers, especially those of us in the earlier stages of our careers, think about differentiating ourselves in this ever-changing landscape?
- Price:
- $25.00 - Non-Member Price

Total Credits: 1 Advance Credits
- Average Rating:
- 13
- Categories:
- Communication | Consulting
- Speaker(s):
- Hannah Kaplan | Pam Goldfarb Liss
- Duration:
- 1 hour
- Format:
- Audio and Video
- Original Program Date:
- Jul 28, 2023
- Short Description:
- With the ever-changing and evolving world of Gen Z and gender, come learn how we can create comfortable spaces for qualitative research where all participants feel welcome and heard.
- Price:
- $25.00 - Non-Member Price