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Pam Goldfarb Liss

President/Big Brain

LitBrains-Igniting Ideas!


With more than 25 years of loving the never-know-what-to-expect insights of kids and teens; Pam Goldfarb Liss moderates on topics ranging from diabetes and fashion, media preferences and devices to soda pop and hygiene. Pam works with Fortune 100 companies like Bayer, Coca Cola, General Mills, Google, Kraft, Kroger, Nintendo, and others. Pam speaks regularly on topics around creative moderating, projective tools and moderating with kids/teens. She is a past board member of QRCA and is the current matchmaker for volunteer opportunities. In addition to her custom teaching opportunities with RIVA Market Research Institute in Washington DC, Pam started Mission Kid Possible, a virtual library of on-demand and live courses around moderating with kids and teens. Mission Kid Possible powered by LitBrains-Igniting Ideas! is located at www.litbrains.com. After a decade living in the east coast with her east coast native husband and daughter; Pam lives with them back in her hometown in Minneapolis, Minnesota and is actively explaining what ‘Minnesota Nice’ really means to them both. (Hint: It frequently means nice but can be subtly passive aggressive especially on the road).

The past few years as we’ve all learned more and more about privacy laws impact on what we do, Pam noticed an evolution from the newer generations like Gen Z and Alpha around privacy and a growing sense of collaboration with the new media companies that is worth noting. In today’s session, Pam will talk through what parts of privacy teens are willing to exchange for collaboration.

Product Type
On Demand

Analytical Strategies and Tools for Online (and Offline) Studies – Traditional to Digital


Total Credits: 1 Advance Credits

Average Rating:
   0
Categories:
Analysis & Reporting
Speaker(s):
Michelle Finzel |  Pam Goldfarb Liss |  Kristi Jackson, Ph.D. |  Katrina Noelle |  Maria Virobik |  Rob Volpe
Duration:
90 Minutes
Format:
Audio and Video
Original Program Date:
Sep 30, 2020
Short Description:
The amount of data we gather in some qualitative studies can be overwhelming – especially data from multi-day message boards. Traditional methods of analysis are functional, but they can be time-consu...
Price:
$50.00 - Non-Member Price

Product Type
Program

QRCA’s Online Qualitative Fundamentals Program


Total Credits: 7 Advance Credits

Average Rating:
   0
Categories:
Business Practices |  Consulting |  Moderating/Facilitation |  Project Management |  Research Design
Speaker(s):
Jennifer Dale |  Shannon Danzy |  Michelle Finzel |  Pam Goldfarb Liss |  Frank Gregory |  Kayte Hamilton |  Kristi Jackson, Ph.D. |  Katrina Noelle |  ....
Duration:
Approx. 7 Hours
Original Program Date:
Sep 01, 2020
Short Description:
The online qualitative toolkit has grown tremendously over the past 20 years, with new digital methodologies vastly expanding the ways we talk to consumers. No longer are we limited to just chat group...
Price:
$149.00 - Non-Member Price

Product Type
Program

QRCA 2021 Annual Conference Session Bundle


Average Rating:
   0
Categories:
Analysis & Reporting |  Business Practices |  Communication |  Consulting |  Moderating/Facilitation |  Professionalism |  Project Management |  Research Design
Speaker(s):
Roben Allong |  Kristin Ameruoso |  April Bell |  Michel Bequer |  Matt Booth |  Justin Breen |  Jessica Broome |  Jim Bryson |  ....
Duration:
February 1–5, 2021
Original Program Date:
Feb 01, 2021
Short Description:
The 2021 Annual Conference will be like nothing any of us have ever experienced before. Whether it's your first QRCA conference or your 21st, you’re going to want to join us as we take the virtual whe...
Price:
$400.00 - Non-Member Price

Product Type
On Demand

Inclusivity Is Messy: A Panel of Experienced Moderators Spill the Tea on Inclusive Moderating


Total Credits: 1 Advance Credits

Average Rating:
   0
Categories:
Analysis & Reporting |  Moderating/Facilitation |  Research Design
Speaker(s):
Pam Goldfarb Liss |  Chris Hauck |  Roben Allong
Duration:
54 Minutes
Format:
Audio and Video
Original Program Date:
Feb 04, 2021
Short Description:
Three experienced guides: Pam Goldfarb Liss, Chris Hauck, and Roben Allong will share their how-to tips and tricks on making both the moderating and insights journey more inclusive for clients, respon...
Price:
$30.00 - Non-Member Price

Product Type
On Demand

Qcast: Kids Matter - Creating Safe Space for Young Consumers' Voices to be Heard


Total Credits: 1 including 1 Advance Credits

Average Rating:
   0
Categories:
Moderating/Facilitation |  Professionalism |  Project Management
Speaker(s):
Pam Goldfarb Liss |  Dr. Barbie Clarke
Duration:
1 Hour
Format:
Audio and Video
Original Program Date:
May 06, 2021
Short Description:
In this webinar, we will discuss safety standards, expectations and opportunities for research with children around the world.
Price:
$0.00 - Non-Member Price

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