Pam Goldfarb Liss

President/Big Brain

LitBrains-Igniting Ideas!

With more than 25 years of loving the never-know-what-to-expect insights of kids and teens; Pam Goldfarb Liss moderates on topics ranging from diabetes and fashion, media preferences and devices to soda pop and hygiene. Pam works with Fortune 100 companies like Bayer, Coca Cola, General Mills, Google, Kraft, Kroger, Nintendo, and others. Pam speaks regularly on topics around creative moderating, projective tools and moderating with kids/teens. She is a past board member of QRCA and is the current matchmaker for volunteer opportunities. In addition to her custom teaching opportunities with RIVA Market Research Institute in Washington DC, Pam started Mission Kid Possible, a virtual library of on-demand and live courses around moderating with kids and teens. Mission Kid Possible powered by LitBrains-Igniting Ideas! is located at www.litbrains.com. After a decade living in the east coast with her east coast native husband and daughter; Pam lives with them back in her hometown in Minneapolis, Minnesota and is actively explaining what ‘Minnesota Nice’ really means to them both. (Hint: It frequently means nice but can be subtly passive aggressive especially on the road).

The past few years as we’ve all learned more and more about privacy laws impact on what we do, Pam noticed an evolution from the newer generations like Gen Z and Alpha around privacy and a growing sense of collaboration with the new media companies that is worth noting. In today’s session, Pam will talk through what parts of privacy teens are willing to exchange for collaboration.