Total Credits: 1 including 1 Advance Credits
Children today influence a variety of purchase decisions, making them an important audience for market research across the globe. COVID-19 has made their online activities even more relevant to research, but in our social media savvy world, kids are more vulnerable than ever before. What kinds of protocols and standards do researchers need to manage to ensure that children are able to participate safely?
In this webinar, we will discuss safety standards, expectations and opportunities for research with children around the world. We’ll look at what researchers need to know about protecting young participants throughout the recruiting and research process, including a child’s right to give “informed consent” before taking part in research, and their right to withdraw if they don’t feel comfortable participating. We’ll also discuss considerations when working with children from different cultures and the importance of designing research that respects children’s abilities and developmental stages.
QRCA is pleased to collaborate with the Market Research Society (MRS) on this Qcast.
Pam Goldfarb Liss (she/her), a 30-year veteran researcher, loves the always-changing-never-knowing-what’s-coming-next elements of moderating and facilitating creative consumer discussions, especially with kids and teens! With over three decades of experience working with Fortune 100 brands and non-profits, Pam has seen a lot shift in families especially around gender and family structure. Watching now three generations (Millennial, Gen Z and now Gen Alpha) of consumer kids grow up; she knows that the only constant is change. Pam also realizes that curiosity and comfort are about staying open and bravely asking. Pam spent more than a decade living on the east coast in New York City and Washington DC, and she returned ‘home’ to be with her family in colder, but kinder Minneapolis to live with her east-coast bred husband and Gen Z/Alpha cusper daughter.
Dr. Barbie Clarke is the managing director of Family Kids and Youth, a U.K.-based market research consultancy specializing in children and young people. Prior to founding Family Kids and Youth in 2002, Barbie served as Director of Family Research at GfK NOP.
A global advocate for child safety, Barbie is a trained child and adolescent psychotherapist and is a registered member of the British Association of Counselling and Psychotherapy (BACP). She earned her PhD in child and adolescent psychosocial development from the University of Cambridge, and she has taught child development and research methodology at the School’s Faculty of Education, where she supervised post-graduate students. She is co-author of the book The Supportive School: Wellbeing and the Young Adolescent.
Barbie is a Fellow of the Market Research Society (MRS) and sits on the Standards Committee of the MRS. She has regularly appeared on TV and radio commenting on research with children and young people.