Total Credits: 1 including 1 Advance Credits
Children today influence a variety of purchase decisions, making them an important audience for market research across the globe. COVID-19 has made their online activities even more relevant to research, but in our social media savvy world, kids are more vulnerable than ever before. What kinds of protocols and standards do researchers need to manage to ensure that children are able to participate safely?
In this webinar, we will discuss safety standards, expectations and opportunities for research with children around the world. We’ll look at what researchers need to know about protecting young participants throughout the recruiting and research process, including a child’s right to give “informed consent” before taking part in research, and their right to withdraw if they don’t feel comfortable participating. We’ll also discuss considerations when working with children from different cultures and the importance of designing research that respects children’s abilities and developmental stages.
QRCA is pleased to collaborate with the Market Research Society (MRS) on this Qcast.
With more than 25 years of loving the never-know-what-to-expect insights of kids and teens; Pam Goldfarb Liss moderates on topics ranging from diabetes and fashion, media preferences and devices to soda pop and hygiene. Pam works with Fortune 100 companies like Bayer, Coca Cola, General Mills, Google, Kraft, Kroger, Nintendo, and others. Pam speaks regularly on topics around creative moderating, projective tools and moderating with kids/teens. She is a past board member of QRCA and is the current matchmaker for volunteer opportunities. In addition to her custom teaching opportunities with RIVA Market Research Institute in Washington DC, Pam started Mission Kid Possible, a virtual library of on-demand and live courses around moderating with kids and teens. Mission Kid Possible powered by LitBrains-Igniting Ideas! is located at www.litbrains.com. After a decade living in the east coast with her east coast native husband and daughter; Pam lives with them back in her hometown in Minneapolis, Minnesota and is actively explaining what ‘Minnesota Nice’ really means to them both. (Hint: It frequently means nice but can be subtly passive aggressive especially on the road).
The past few years as we’ve all learned more and more about privacy laws impact on what we do, Pam noticed an evolution from the newer generations like Gen Z and Alpha around privacy and a growing sense of collaboration with the new media companies that is worth noting. In today’s session, Pam will talk through what parts of privacy teens are willing to exchange for collaboration.
Dr. Barbie Clarke is the managing director of Family Kids and Youth, a U.K.-based market research consultancy specializing in children and young people. Prior to founding Family Kids and Youth in 2002, Barbie served as Director of Family Research at GfK NOP.
A global advocate for child safety, Barbie is a trained child and adolescent psychotherapist and is a registered member of the British Association of Counselling and Psychotherapy (BACP). She earned her PhD in child and adolescent psychosocial development from the University of Cambridge, and she has taught child development and research methodology at the School’s Faculty of Education, where she supervised post-graduate students. She is co-author of the book The Supportive School: Wellbeing and the Young Adolescent.
Barbie is a Fellow of the Market Research Society (MRS) and sits on the Standards Committee of the MRS. She has regularly appeared on TV and radio commenting on research with children and young people.