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Shannon Danzy

Director, Research & Strategy

RALLY


Shannon joined RALLY in 2021 and leads the agency's market research and strategy disciplines. In love with uncovering what makes people tick and how to use that insight to drive behavior since working on her first ad campaign, Shannon has parlayed her passion into a two-decade career as a brand planner and researcher. Prior to RALLY, Shannon ran her own consultancy and oversaw custom research and insights for the US division of the global media communications agency MediaCom. At QRCA, Shannon currently chairs the NY/Metropolitan NYC Chapter and the Inclusive Culture Committee which seeks to foster an inclusive QRCA where members from all backgrounds and experience levels feel like they belong and can become the best practitioners of qualitative research

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Product Type
On Demand

Launching Online Qual Projects: What's Different from In-Person


Total Credits: 1 Advance Credits

Average Rating:
   0
Category:
Research Design |  Project Management
Faculty:
Shannon Danzy |  Fiona Ray
Duration:
1 Hour
Format:
Audio and Video
Original Program Date:
Sep 23, 2020
Short Description:
Does online qual feel unapproachable? What does the set-up of online and in-person projects have in common, and how are they different? And how does one even get started? Learn how thoughtful design,...
Price:
$25.00 - Non-Member Price

Product Type
Program

QRCA’s Online Qualitative Fundamentals Program


Total Credits: 7 Advance Credits

Average Rating:
   0
Category:
Business Practices |  Consulting |  Moderating/Facilitation |  Project Management |  Research Design
Faculty:
Jennifer Dale |  Shannon Danzy |  Michelle Finzel |  Pam Goldfarb Liss |  Frank Gregory |  Kayte Hamilton |  Kristi Jackson, Ph.D. |  Katrina Noelle |  ....
Duration:
Approx. 7 Hours
Original Program Date:
Sep 01, 2020
Short Description:
The online qualitative toolkit has grown tremendously over the past 20 years, with new digital methodologies vastly expanding the ways we talk to consumers. No longer are we limited to just chat group...
Price:
$149.00 - Non-Member Price

Product Type
Program

QRCA 2022 Virtual Summit


Average Rating:
   0
Faculty:
Scott Baker |  Pollie Barden |  Daniel Berkal |  Matt Bishop |  Jamin Brazil |  Laura Bright |  Diane Harris Bureman |  Missy Carvin |  ....
Duration:
January 12–13, 2022
Short Description:
This past year was a time of upheaval and change - all shrouded in uncertainty. Resilience and agility became buzzwords, and it seems nearly every aspect of life and work was virtual and on a computer...
Price:
$200.00 - Non-Members

Product Type
On Demand

Moving from Talking to Doing DE&I: IA and QRCA on the State of the Industry


Total Credits: 1.5 Advance Credits

Average Rating:
   0
Faculty:
Shannon Danzy |  Carlos Garcia |  Barbara Hairston |  Scott Baker
Duration:
1 Hour 30 Minutes
Format:
Audio and Video
Original Program Date:
Jan 13, 2022
Price:
$0.00 - Non-Member Price

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