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On Demand

Moving from Talking to Doing DE&I: IA and QRCA on the State of the Industry

Total Credits: 1.5 Advance Credits

Average Rating:
Shannon Danzy |  Carlos Garcia |  BARBARA HAIRSTON |  Scott Baker
1 Hour 30 Minutes
Audio and Video
Original Program Date:
Jan 13, 2022


Much conversation has been happening in the research and insights industry about diversity, equity, and inclusion (DEI) since 2020. What isn’t as clear: what progress has been made, who is making the change, and how.

Hear panelists from Insights Association’s IDEA (Inclusion, Diversity, Equity and Access) Council and QRCA’s Inclusive Culture Committee share stories of initiatives making positive change. We’ll discuss what’s working, why others fail, and what we could do better as individuals, companies, and associations to achieve lasting progress.

Learn more about the Insights Association’s IDEA Council at and QRCA’s Inclusive Culture Committee at


Shannon Danzy's Profile

Shannon Danzy Related Seminars and Products

Director, Research & Strategy

Insights Association

Shannon joined RALLY in 2021 and leads the agency's market research and strategy disciplines. In love with uncovering what makes people tick and how to use that insight to drive behavior since working on her first ad campaign, Shannon has parlayed her passion into a two-decade career as a brand planner and researcher. Prior to RALLY, Shannon ran her own consultancy and oversaw custom research and insights for the US division of the global media communications agency MediaCom. At QRCA, Shannon currently chairs the NY/Metropolitan NYC Chapter and the Inclusive Culture Committee which seeks to foster an inclusive QRCA where members from all backgrounds and experience levels feel like they belong and can become the best practitioners of qualitative research

Twitter | LinkedIn | Company Website

Carlos Garcia's Profile

Carlos Garcia Related Seminars and Products

Garcia Research Associates, Inc

Mr. Garcia is an accomplished professional in both qualitative and quantitative research.  After ten years of experience in Hispanic research he founded and ran Garcia Research Associates, Inc. for over twenty years. In 2011 Carlos became an SVP for Multicultural Research with Knowledge Networks and then with GfK.  After five years with GfK, Mr. Garcia re-launched an independent Garcia Research.

Mr. Garcia was a cum laude graduate in Foreign Languages from Pomona College in Claremont, California.  He received a Ford Foundation Fellowship towards earning a Masters Degree in Comparative Literature awarded by the University of California at Berkeley.  Mr. Garcia later received his MBA from National University in San Diego, California and also did graduate work at the Université de Paris III (La Sorbonne Nouvelle).

Mr. Garcia, the child of Mexican immigrant parents, is fluent in Spanish and French. He is Board Chair Emeritus of Valley Community Healthcare and is a past president of the Pomona College Alumni Association.  In 2013 he was the recipient of the Meritorious Service award from the Marketing Research Association (MRA).  He is also a recipient of awards from the Latin Business Association (Business of the Year under $5 Million) and the ARF Ogilvy Award (Multicultural project for Walmart).  He now resides in Palm Desert, CA and serves on the board of the Artists Council and the Palm Desert City Finance Committee.


BARBARA HAIRSTON Related Seminars and Products

Qualitative Research Consultant

Marketing Resources International Inc

Barbara Hairston has over 30+ years and a broad base of experience and expertise conducting studies for public health education, K-12 education, higher education and social issues clients. Through her firm Resources International Inc., she conducts research using a variety of online and face-to-face methodologies to deliver the best possible research solutions among adults/seniors, general market and African American segments, physicians and allied health providers, and stakeholders.

Scott Baker's Profile

Scott Baker Related Seminars and Products

Adept Consumer Testing

Scott Baker is a Senior Vice President, Client Solutions at Schlesinger Group, where he oversees the Brand Team as well as several of the company’s key accounts.  Scott plays a strategic role in Business Development – specifically focusing on new and existing business in the Financial, B2B & B2C Technology, Retail/Hospitality and Media/Entertainment verticals.  In addition, he plays a member on the Schlesinger Group DEIB Advisory Board and Council, working with the PRIDE/LGBTQ+ ERG and internal teams on diversity initiatives and externally with Brands and Industry Associations.


Scott is highly involved in several professional organizations: Insights Association and Intellus Worldwide nationally. Over the years, he has served numerous local and national positions within these organizations and other non-profits. Currently, he serves on the Executive Committee for the Insights Association with a focus on National Events and DEI initiatives with the IDEA Council.


Scott is a graduate of University of South Florida, Tampa, FL with continued education from New York University, Loyola University, UCLA Extension, Burke Institute, and the Disney Institute. In addition, Scott is IPC certified which is an Insights Association designation.


Scott lives at the beach in Marina del Rey, CA.