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Frank Gregory

NorthStar Solutions Group


 
Frank's path has taken him on a journey that always balances marketing strategy and consumer research.  Starting his career developing focus group and survey-based research methodologies, he then shifted towards digital & social media research as a way to understand consumer perceptions in the ever-changing marketing landscape.  Fast forward a decade in the social media analytics world, Frank brings a unique perspective in how to analyze the millions of social media comments consumers share every day across every imaginable topic, and how marketers can use these insights to understand relevant consumer perception & behavior trends that will drive their business forward.  Frank can provide guidance to the audience on why social media conversation analysis is important to researchers, what information is available (teaser: it's not just social media channels!), and what it takes to get started.  Currently, Frank leads the Social Media Intelligence practice at NorthStar Solutions Group, supporting research firms, ad agencies & marketing teams with analysis of topical social media conversations & audience interests.

Product Type
On Demand

Social Media: Are You Listening?


Total Credits: 1 Advance Credits

Average Rating:
   0
Category:
Analysis & Reporting |  Communication |  Consulting
Faculty:
Kayte Hamilton |  Frank Gregory
Duration:
1 Hour
Format:
Audio and Video
Original Program Date:
Sep 24, 2020
Short Description:
Every day, millions of consumers share their experiences, perceptions, opinions, and actions from the comfort of their couch. These conversations are happening in real-time on social media channels, b...
Price:
$25.00 - Non-Member Price

Product Type
Program

QRCA’s Online Qualitative Fundamentals Program


Total Credits: 7 Advance Credits

Average Rating:
   0
Category:
Business Practices |  Consulting |  Moderating/Facilitation |  Project Management |  Research Design
Faculty:
Jennifer Dale |  Shannon Danzy |  Michelle Finzel |  Pam Goldfarb Liss |  Frank Gregory |  Kayte Hamilton |  Kristi Jackson, Ph.D. |  Katrina Noelle |  ....
Duration:
Approx. 7 Hours
Original Program Date:
Sep 01, 2020
Short Description:
The online qualitative toolkit has grown tremendously over the past 20 years, with new digital methodologies vastly expanding the ways we talk to consumers. No longer are we limited to just chat group...
Price:
$149.00 - Non-Member Price

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