|Frank's path has taken him on a journey that always balances marketing strategy and consumer research. Starting his career developing focus group and survey-based research methodologies, he then shifted towards digital & social media research as a way to understand consumer perceptions in the ever-changing marketing landscape. Fast forward a decade in the social media analytics world, Frank brings a unique perspective in how to analyze the millions of social media comments consumers share every day across every imaginable topic, and how marketers can use these insights to understand relevant consumer perception & behavior trends that will drive their business forward. Frank can provide guidance to the audience on why social media conversation analysis is important to researchers, what information is available (teaser: it's not just social media channels!), and what it takes to get started. Currently, Frank leads the Social Media Intelligence practice at NorthStar Solutions Group, supporting research firms, ad agencies & marketing teams with analysis of topical social media conversations & audience interests.