President & CEO
Jennifer Dale is President and CEO of InsideHeads, a full-service marketing research company conducting both quantitative and qualitative research online. At the forefront of online market research in 1996, she designed one of the first virtual focus facilities for conducting online focus groups. Today, InsideHeads designs and executes custom online research studies for clients in multiple industries across the globe. She is a frequent writer and presenter and co-author of “Qual-Online,The Essential Guide.” A member of QRCA since 2006, Jennifer co-chairs the Industry Relations Committee. She works virtually from Bonita Springs, Florida and St. John, US Virgin Islands.