Total Credits: 1 Advance Credits
Learn how online focus groups via real time chat can expand your insights, lower costs, and increase the speed of your deliverable in today’s new world. Jennifer began her online qual journey using AOL chat rooms in 1995 and never looked back. She has since moderated over a thousand online focus groups and shares what ensures a boom and how to avoid a bust. Get the skinny on why this unsung online qual methodology deserves your attention. Don’t miss out!
| Succeed with Online Chat Focus Groups — Presentation Slides (2.9 MB) | 20 Pages | Available after Purchase |
Jennifer Dale is President and CEO of InsideHeads, a full-service marketing research company conducting both quantitative and qualitative research online. At the forefront of online market research in 1996, she designed one of the first virtual focus facilities for conducting online focus groups. Today, InsideHeads designs and executes custom online research studies for clients in multiple industries across the globe. She is a frequent writer and presenter and co-author of “Qual-Online,The Essential Guide.” A member of QRCA since 2006, Jennifer co-chairs the Industry Relations Committee. She works virtually from Bonita Springs, Florida and St. John, US Virgin Islands.
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