Learn how online bulletin boards (OLBBs) can take the place of your previously planned in-person focus groups and/or one-on-ones during COVID-19 with a safe, convenient, and highly flexible methodology that also works great for longitudinal and global studies.
|Revisiting Online Bulletin Boards — Presentation Slides (1.1 MB)||22 Pages||Available after Purchase|
Kristin Schwitzer launched Beacon Research, an independent full-service insights consultancy in 2000 and quickly started using online solutions, first with AOL chat groups and then with online bulletin boards. Within two years, online qualitative represented a strong majority of her work and has ever since. Like Jeff Walkowski, Kristin was a member of QRCA’s Online Task Force in the early 2000s and later became the Founder and 5-year Chair of QRCA’s Online Special Interest Group (SIG). Today, her work continues to utilize online and mobile methodologies, and online bulletin boards are still in her now-much-larger online toolbox.
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