Learn how online bulletin boards (OLBBs) can take the place of your previously planned in-person focus groups and/or one-on-ones during COVID-19 with a safe, convenient, and highly flexible methodology that also works great for longitudinal and global studies.
|Revisiting Online Bulletin Boards — Presentation Slides (1.1 MB)||22 Pages||Available after Purchase|
Kristin is a pioneering consumer insights researcher who has been doing digital research for 20+ years. She has been capturing consumer behavior and opinions on video for the past 15 years, initially via the now-obsolete Flip Video cameras and more recently via webcams and smartphones. Having to analyze and report out on a mountain of collected video footage quickly became a daunting task. Kristin was so thankful when the tech sector of the market research industry finally presented video-based solutions, which have become an integral part of her work. Kristin will talk about her experiences with Reduct, a video editing and creating tool, as well as share any other tech loves she has enjoyed over the years.
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