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Kristin Howell

President

Beacon Research


Kristin has three decades of marketing and market research experience, including both client-side brand management at Procter & Gamble and agency-side strategic planning at two ad agencies. She launched her own consumer insights consultancy, Beacon Research, in 2000. She is a pioneer and thought leader in online and mobile research and was dubbed the “Queen of Cool Research” by her peers long before Zoom became a household brand.

Kristin is a past QRCA Vice President and founding long-term Chair of QRCA’s Online Special Interest Group. Her work focuses heavily on new product innovation, branding, shopper insights, communications research, and website/mobile app development. Personally, she is the older sister/acting parent of her Down’s Syndrome brother, which makes her more sensitive to championing the voice of the underrepresented. Kristin is also the mom of two successfully launched young adults, a pickleball fanatic, and a lifelong boater.

Product Type
On Demand

Revisiting Online Bulletin Boards


Total Credits: 1 Advance Credits

Average Rating:
   26
Categories:
Moderating/Facilitation |  Research Design
Speaker(s):
Kristin Howell
Duration:
48 Minutes
Format:
Audio and Video
Original Program Date:
Sep 24, 2020
Short Description:
Learn how online bulletin boards (OLBBs) can take the place of your previously planned in-person focus groups and/or one-on-ones during COVID-19 with a safe, convenient, and highly flexible methodolog...
Price:
$25.00 - Non-Member Price

Product Type
Program

QRCA’s Online Qualitative Fundamentals Program


Average Rating:
   194
Categories:
Business Practices |  Consulting |  Moderating/Facilitation |  Project Management |  Research Design
Speaker(s):
Jennifer Dale |  Shannon Danzy |  Michelle Finzel |  Pam Goldfarb Liss |  Frank Gregory |  Kayte Hamilton |  Kristi Jackson, Ph.D. |  Katrina Noelle |  ....
Duration:
Approx. 7 Hours
Original Program Date:
Sep 01, 2020
Short Description:
The online qualitative toolkit has grown tremendously over the past 20 years, with new digital methodologies vastly expanding the ways we talk to consumers. No longer are we limited to just chat group...
Price:
$149.00 - Non-Member Price

Product Type
On Demand

Sliding Doors: Listening to Our Low-Income Communities


Total Credits: .5 Advance Credits

Average Rating:
   2
Categories:
Research Design
Speaker(s):
Kristin Howell
Duration:
30 Minutes
Format:
Audio and Video
Original Program Date:
Mar 22, 2023
Short Description:
Even low-income people are digitally connected. As Kristin learned, those who are homebound in domestic shelters or living in far-flung rural locations or subsidized housing still have access via smar...
Price:
$20.00 - Non-Member Price

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