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Launching Online Qual Projects: What's Different from In-Person


Total Credits: 1 Advance Credits

Average Rating:
   4.7
Category:
Research Design |  Project Management
Presenters:
Shannon Danzy |  Fiona Ray
Duration:
1 Hour
Format:
Audio and Video
Original Program Date:
Sep 23, 2020


Overview

Does online qual feel unapproachable? What does the set-up of online and in-person projects have in common, and how are they different?  And how does one even get started?  Learn how thoughtful design, careful planning, and clean recruiting will maximize your project’s chance for success. Hear true tales and tips from longtime QRCA members.  After this session, you’ll have the knowledge and confidence to be ready to launch your first online project.

Presenters

Shannon Danzy's Profile

Shannon Danzy Related seminars and products

Director, Research & Strategy

RALLY


Shannon Danzy leads research, insights and strategy at RALLY, an issues-driven communications firm. Since working on her first ad campaign for AT&T, Shannon’s been obsessed with reading culture and helping companies connect to it. A strategist for life, Shannon’s experience includes her own insights consultancy, head of custom research and insights for the U.S. office of MediaCom, a global media communications agency, and the Partnership for a Drug-Free America.

A graduate of Dartmouth College, Shannon is a member of EPIC, Insights Association, QRCA and APG. She champions diversity and inclusion in the research and insights industry as Chair of the QRCA’s Inclusive Culture Committee, a member of Insights Association’s IDEA (Inclusion, Diversity, Equity and Access) Council and through speaking engagements.


Fiona Ray's Profile

Fiona Ray Related seminars and products

Founder

Ready About


Fiona Ray founded Ready About Consumer Insights in 2013, after nearly 20 years experience helping brands develop strategies and communications at leading research and strategic consultancies and advertising agencies. As a Qualitative Researcher, she combines a background in strategy with a relentless curiosity about ‘the why’s’ behind people’s behavior and attitude.


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