With the ever-changing and evolving world of Gen Z and gender, come learn how we can create comfortable spaces for qualitative research where all participants feel welcome and heard.
In this session with Hannah Kaplan (they/them) and Pam Goldfarb Liss (she/her), we’ll explore the historical context of these changes, what gender means to most on this journey, and reasons to embrace these changes together. We’ll discuss best practices and approaches for creating a comfortable place in any qualitative research discussion, from screener questions around gender to welcoming and engaging participants. Bring your questions, so we can learn together.
|Qcast Handout (0.17 MB)||Available after Purchase|
Hannah Kaplan (they/them) is a Research Associate with Southpaw Insights. Hannah has over six years of experience in mixed methods research, with expertise in qualitative data and health equity. With more than ten years of organizing experience in reproductive health, rights, and justice, Hannah believes that insightful research and creative storytelling are vital tools for change. Hannah got their Master of Public Health in Community Health Education and a B.S. in Public Health from the University of Massachusetts Amherst and currently lives in Jersey City with their two cats.
Pam Goldfarb Liss (she/her), a 30-year veteran researcher, loves the always-changing-never-knowing-what’s-coming-next elements of moderating and facilitating creative consumer discussions, especially with kids and teens! With over three decades of experience working with Fortune 100 brands and non-profits, Pam has seen a lot shift in families especially around gender and family structure. Watching now three generations (Millennial, Gen Z and now Gen Alpha) of consumer kids grow up; she knows that the only constant is change. Pam also realizes that curiosity and comfort are about staying open and bravely asking. Pam spent more than a decade living on the east coast in New York City and Washington DC, and she returned ‘home’ to be with her family in colder, but kinder Minneapolis to live with her east-coast bred husband and Gen Z/Alpha cusper daughter.