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Rich Thau

President & Founder

Engagious

Rich Thau is the president and founder of Engagious, a research firm specializing in public policy message testing and refinement. Rich’s clients include major trade associations, advocacy groups, and corporations. He is the creator of the Swing Voter Project, as well as co-creator of the Back-to-Normal Barometer, a monthly tracking survey measuring public opinion throughout the pandemic. 

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Product Type
On Demand

Get a View Inside Swing Voters’ Heads

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Speaker(s):
Rich Thau
Duration:
1.5 Hour
Format:
Audio and Video
Original Program Date:
Mar 08, 2021
Short Description:
For 21 months leading up to the election, Engagious President Rich Thau conducted monthly focus groups with “Obama-Trump” voters in upper Midwest battleground states. This Swing Voter Project, which b...
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$25.00 - Non-Member Price
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Product Type
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Qcast: What Qualitative Researchers Can Learn from Political Focus Groups

Total Credits: 1 Advance Credits

Average Rating:
   8
Categories:
Communication |  Moderating/Facilitation
Speaker(s):
Rich Thau
Duration:
1 Hour
Format:
Audio and Video
Original Program Date:
Dec 15, 2023
Short Description:
As we head into the 2024 U.S. presidential election, political research will be front and center, with qualitative research playing a key role in uncovering the “why” behind voters’ views on candidate...
Price:
$25.00 - Non-Member Price
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Product Type
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Qcast - How Political Qualitative Impacts Elections

Total Credits: 1 Advance Credits

Average Rating:
   0
Categories:
Analysis & Reporting |  Business Practices |  Professionalism |  Research Design
Speaker(s):
Rich Thau |  Susan Davis
Duration:
1 hour
Format:
Audio and Video
Original Program Date:
Oct 18, 2024
Short Description:
**Read Rick Weitzer’s interview with Rich Thau in the Winter 2024 issue of QRCA VIEWS magazine.** As the 2024 election approaches, qualitative research has taken on a larger role in how the media un...
Price:
$25.00 - Non-Member Price
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