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Rich Thau

Presentation Testing, Inc.


Rich Thau is the president and founder of Engagious, a research firm specializing in public policy message testing and refinement. Rich’s clients include major trade associations, advocacy groups, and corporations. He is the creator of the Swing Voter Project, as well as co-creator of the Back-to-Normal Barometer, a monthly tracking survey measuring public opinion throughout the pandemic.

Product Type
On Demand

Get a View Inside Swing Voters’ Heads


Total Credits: 1 Advance Credits

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Presenters:
Rich Thau
Duration:
1.5 Hour
Format:
Audio and Video
Original Program Date:
Mar 08, 2021
Short Description:
For 21 months leading up to the election, Engagious President Rich Thau conducted monthly focus groups with “Obama-Trump” voters in upper Midwest battleground states. This Swing Voter Project, which b...
Price:
$25.00 - Base Price

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