Skip to main content
On Demand

Get a View Inside Swing Voters’ Heads

Average Rating:
Not yet rated
Rich Thau
1.5 Hour
Audio and Video
Original Program Date:
Mar 08, 2021


For 21 months leading up to the election, Engagious President Rich Thau conducted monthly focus groups with “Obama-Trump” voters in upper Midwest battleground states. This Swing Voter Project, which both Axios and Michael Smerconish featured monthly, uncovered a host of fascinating key insights Rich will share. Rich is scheduled to conduct an updated version of the project throughout 2021, this time with “Trump-Biden” swing voters.


Rich Thau's Profile

Rich Thau Related Seminars and Products

President & Founder


Rich Thau is the president and founder of Engagious, a research firm specializing in public policy message testing and refinement. Rich’s clients include major trade associations, advocacy groups, and corporations. He is the creator of the Swing Voter Project, as well as co-creator of the Back-to-Normal Barometer, a monthly tracking survey measuring public opinion throughout the pandemic.