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Get a View Inside Swing Voters’ Heads

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Rich Thau
1.5 Hour
Audio and Video
Original Program Date:
Mar 08, 2021


For 21 months leading up to the election, Engagious President Rich Thau conducted monthly focus groups with “Obama-Trump” voters in upper Midwest battleground states. This Swing Voter Project, which both Axios and Michael Smerconish featured monthly, uncovered a host of fascinating key insights Rich will share. Rich is scheduled to conduct an updated version of the project throughout 2021, this time with “Trump-Biden” swing voters.


Rich Thau Related seminars and products

Presentation Testing, Inc.

Rich Thau is the president of Engagious, Inc. His company is the industry leader in scientifically testing and refining the effectiveness of business and issue-advocacy content, moment-to-moment. The firm helps its clients become more successful by applying the power of behavioral science and social psychology to dial test focus groups.

Thau is also the moderator of the high-profile Swing Voter Project, which Engagious conducts in partnership with Axios. Each month, Thau moderates focus groups with “Trump-Biden” swing voters to probe on attitudes towards policies debated in Washington. Axios covers the focus groups first, and then Thau regularly comments on CNN and Sirius XM’s POTUS channel.

Using dial testing, Thau has spearheaded groundbreaking research in public policy, financial communications, TV shows and movie trailers, insurance, trial consulting, and infomercials. His firm’s clients include a host of major trade associations, advocacy groups, and large corporations.
Thau’s recommendations have shaped the national debates over Social Security, climate change, prescription drug pricing, and tax reform. His firm’s policy messaging projects have focused on clean energy, housing affordability, immigration, trade, financial services, foreign policy, government spending, healthcare, the Jones Act, labor/management issues, and franchising.

He is a 1987 Phi Beta Kappa graduate of Haverford College, where he received a B.A. in History (with honors). Raised in Roslyn, NY, Thau lives in suburban Philadelphia with his wife, Nicole Tell, Esq., and their son Ezra.