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Information and Products by this Speaker

Tom Rich

Thomas M. Rich & Associates

Tom Rich is one of the most respected practitioners in the field of qualitative research. Since founding his business in 1996, he has conducted thousands of focus groups, one-on-one interviews and online interactions for clients in nearly every industry. Drawing on his many years in brand management, Tom takes an approach that is simultaneously creative, strategic and pragmatic.

A recognized expert on the application of analytical models to market research, Tom is a frequent and sought-after speaker at industry events and regularly teaches master classes for experienced qualitative researchers to help them hone their skills. Tom is a QRCA past president and has participated on many committees to further the mission of the association.

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Product Type
On Demand

The Lens of Virtue: How Morality Shapes Our Perceptions and Choices

Total Credits: 1 Advance Credits

Average Rating:
   38
Speaker(s):
Tom Rich
Duration:
48:27
Format:
Audio and Video
Original Program Date:
May 16, 2022
Price:
$30.00 - Non-Member Price
More info » Save for Later  Add to Cart »
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Product Type
On Demand

Embrace the Electrode! Enriching Qualitative Insights with Biometrics

Total Credits: .5 Advance Credits

Average Rating:
   38
Speaker(s):
Maria Virobik |  Tom Rich
Duration:
29:34
Format:
Audio and Video
Original Program Date:
May 17, 2022
Price:
$30.00 - Non-Member Price
More info » Save for Later  Add to Cart »
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Product Type
On Demand

Chicago Chapter Presents Tom Rich on The Lens of Virtue: How Morality Shapes our Perceptions and Choices

Total Credits: 2 Advance Credits

Average Rating:
   1
Categories:
Communication |  Consulting |  Moderating/Facilitation |  Professionalism
Speaker(s):
Tom Rich
Duration:
1 Hour 16 Minutes
Format:
Audio and Video
Original Program Date:
Nov 11, 2022
Short Description:
Friday, November 11, 2022 This event will be in two parts. During the first half, Tom will provide an updated version of his presentation at the 2022 Annual Conference which received accolades from a...
Price:
$25.00 - Non-Member Price
More info » Save for Later  Add to Cart »
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Product Type
On Demand

Enhancing Efficiency in Report Writing: Mastering Qualitative Data Visualization, AI-Assisted Writing, and Collaboration with Report Writers | Heartland Chapter

Total Credits: 1.5 Advance Credits

Average Rating:
   6
Categories:
Analysis & Reporting |  Business Practices |  Project Management
Speaker(s):
Maria Virobik |  Tom Rich |  Doug Keith
Duration:
1 Hour 34 Minutes
Format:
Audio and Video
Original Program Date:
Oct 25, 2024
Short Description:
In today’s fast-paced environment, creating comprehensive, engaging, and insightful reports in record time is essential. This event is designed for professionals who want to streamline their report wr...
Price:
$40.00 - Non-Member Price
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