Abby Leafe

New Leafe Research

Abby Leafe has been a qualitative researcher for 19 years, having started her career in advertising. In fact, a brief stint in graduate school was enough to make her run screaming from academia and she is forever grateful to the helpful headhunter who told her that, in fact, people will pay her to do research. She interviewed for a job in qualitative research shortly after finishing her M.A. and the rest, as they say, is history. Abby is a past president of QRCA and frequent presenter at industry events.