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Abby Leafe

New Leafe Research

Abby Leafe is the principal of New Leafe Research, a boutique qualitative research firm in Newtown, PA. She has been a practitioner of qualitative research for over 20 years after starting her career in advertising. She has conducted research in dozens of categories for brands ranging from global financial institutions to local not-for-profit organizations. Her first focus group was in a chat room in 1999, so she’s always loved being on the bleeding edge of technology for qual.

Product Type
On Demand

FG BnB! Getting Up Close and Personal in a More Human Environment

Total Credits: 1 Advance Credits

Average Rating:
Abby Leafe |  Laurie Tema-Lyn
1 Hour
Audio and Video
Original Program Date:
Jan 30, 2020
Short Description:
What happens when you bring the sharing economy to the world of research?  Exciting things happen.  This presentation will show qualitative researchers how to think creatively (and practically!) about...
$50.00 - Non-Member Price

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