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Abby Leafe

New Leafe Research


Abby Leafe has been a qualitative researcher for more than 20 years, having started her career in advertising. In fact, a brief stint in graduate school was enough to make her run screaming from academia and she is forever grateful to the helpful headhunter who told her that, in fact, people will pay her to do research. Since 2014, she has been the principal of New Leafe Research, a full-service qualitative research conultancy, working with clients across a diverse array of industries, weaving in new technologies and time-tested best practices to connect deeply and authentically with consumers.

Product Type
On Demand

FG BnB! Getting Up Close and Personal in a More Human Environment


Total Credits: 1 Advance Credits

Average Rating:
   1
Speaker(s):
Abby Leafe |  Laurie Tema-Lyn
Duration:
1 Hour
Format:
Audio and Video
Original Program Date:
Jan 30, 2020
Short Description:
What happens when you bring the sharing economy to the world of research?  Exciting things happen.  This presentation will show qualitative researchers how to think creatively (and practically!) about...
Price:
$50.00 - Non-Member Price

Product Type
Webinar

The Evolution of AI | Heartland Chapter


Total Credits: 2 including 2 Advance Credits

Average Rating:
Not yet rated
Categories:
Business Practices |  Research Design
Speaker(s):
Abby Leafe |  Corette Haf
Duration:
2 Hours
Short Description:
Heartland Chapter Event: The Evolution of AI June 12, 2025 | 9:30–11:30 AM CT AI is no longer a distant possibility—it’s here, and it's transforming the way we work. Join us for a dynamic two-hour ses...
Price:
$30.00 - Non-Member Price
Date:

Thu, Jun 12, 2025 - 9:30 AM to 11:30 AM CDT


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