UX Research Is Not a Synonym for Usability Testing

Usability testing makes up a tiny fraction of the UX research discipline. More often, UX researchers use techniques such as wizard of oz, contextual inquiries, and Kano analysis to ensure companies solve the right customer problems. Learn about the different types of UX research, when to apply them, and ways to communicate and design actionable insights, such as task analyses and empathy maps. If you’d like to a gain a broad understanding of UX research or learn more about the intersection between UX and product management—this session is for you.

Key Takeaways:

• Walk away with a broad understanding of UX research methods and deliverables.
• Help more immature clients move up the UX food chain or, at minimum, help them explore new ways to optimize the user experience.
• Gain confidence to experiment (or specialize) in a specific area of UX research.