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UX Research Is Not a Synonym for Usability Testing


Total Credits: 1 Advance Credits

Average Rating:
   4
Category:
Analysis & Reporting |  Research Design
Presenters:
Kristine Remer, CCXP
Duration:
50 minutes
Format:
Audio and Video
Original Program Date:
Jan 30, 2020



Overview

Usability testing makes up a tiny fraction of the UX research discipline. More often, UX researchers use techniques such as wizard of oz, contextual inquiries, and Kano analysis to ensure companies solve the right customer problems. Learn about the different types of UX research, when to apply them, and ways to communicate and design actionable insights, such as task analyses and empathy maps. If you’d like to a gain a broad understanding of UX research or learn more about the intersection between UX and product management—this session is for you.

Key Takeaways:

  • Walk away with a broad understanding of UX research methods and deliverables.
  • Help more immature clients move up the UX food chain or, at minimum, help them explore new ways to optimize the user experience.
  • Gain confidence to experiment (or specialize) in a specific area of UX research.

 

 

Handouts

Presenters

Kristine Remer, CCXP's Profile

Kristine Remer, CCXP Related seminars and products

CX / UX Researcher & Strategist

June UX


Kristine Remer is a UX research consultant in Minneapolis. She regularly helps clients find giant bags of money by uncovering meaningful insights about their customers. In one case, she helped a company grow their online revenue from $1M per year to $1M per day. Over the past 20 years, she’s worked with companies such as 3M, Iron Mountain, Land O’Lakes, The Home Depot, Thomson Reuters, and UnitedHealth Group. Prior to falling head first into UX design and research, she was a journalist and writer. Kristine received her MBA from Webster University and undergrad degree in journalism and art from St. Olaf College.


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