Rick Weitzer is Principal of the Prell Organization, a marketing research consulting firm that uses qualitative and quantitative research methods to help its clients see their brands more clearly. Rick received his M.S. in Urban Studies from Cleveland State University and a B.A. in Psychology from Case Western Reserve University. He currently is an Adjunct Associate Professor at Webster University, teaching marketing research to graduate and undergraduate students, and is co-chair of QRCA’s Academic Special Interest Group.