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Rick Weitzer


Prell Organization

Rick Weitzer is Principal of the Prell Organization, a marketing research consulting firm that uses qualitative and quantitative research methods to help its clients see their brands more clearly. Rick received his M.S. in Urban Studies from Cleveland State University and a B.A. in Psychology from Case Western Reserve University. He currently is an Adjunct Associate Professor at Webster University, teaching marketing research to graduate and undergraduate students, and is co-chair of QRCA’s Academic Special Interest Group.

Product Type
On Demand

Wandering or Wondering about the Future of Qual: Forging New Paths to Deliver Value in Uncertain Times

Total Credits: 1 Advance Credits

Average Rating:
Business Practices |  Consulting
Randi Stillman |  Rick Weitzer
56 Minutes
Audio and Video
Original Program Date:
Jan 30, 2020
Short Description:
If “the most human company wins” in our chaotic, competitive marketplace (as Mark Schaefer wrote in Marketing Rebellion), qualitative researchers are well-positioned to help. Whether or not we have a ...
$0.00 - Non-Member Price

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