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Scott Koenig, MBA


Milepost 12 Consulting

Scott Koenig is the founder of MRXology, a market research consultancy that bridges market research theory with innovative qualitative and quantitative solutions to help companies more fully hear, understand, and interpret the voice of the consumer. Scott was an early adopter of online qualitative research and online market research communities. He has also taught marketing and business courses for Western Governor’s University, Brigham Young University and Texas Wesleyan University and has been published in industry publications Quirks, Views, and Vue.


Product Type
On Demand

Autoethnography: Real Human Real Quick

Total Credits: 1 Advance Credits

Average Rating:
Moderating/Facilitation |  Research Design
Scott Koenig, MBA |  Jenny Karubian
56 minutes
Audio and Video
Original Program Date:
Jan 30, 2020
Short Description:
When respondents become storytellers, things get human real quick. When respondents are given the opportunity to tell their narratives as they experience them, our biases as researchers take a backsea...
$50.00 - Non-Member Price

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