The Torch is Yours: Agile from the Hands of Engineering to the Researchers’

Digital innovations have lowered barriers to entry, disrupted once-reliable business models, and dramatically decreased the time it takes for new products to become obsolete. While many organizations are adopting Agile practices, they often fail to grasp the underlying principles needed to see results. Agility is not about doing more faster and cheaper. It is about understanding the market as early as possible, so you can focus on what’s most important. Successful companies engage in continuous conversation with their audience as the foundation of Agile methodologies. In this session, you’ll learn from an early adopter of the Agile movement on how to build a culture of continuous innovation top-down and bottom-up. We’ll use the four core values of Agile (https://agilemanifesto.org/) as a framework to uncover:

• What is the role of Insights in Agile innovation?
• How can leadership structure their organizations to maximize the benefits of Agility?
• How can in-house research teams create successful Agile processes?
• How do research agencies support their clients’ move to Agility?
• What challenges will I face during an Agile transformation and how do I overcome them?

The presentation will include a deep dive into how to use a wide range of digital technologies to speak to and understand the market at all phases of the innovation life cycle.