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Keeping Austin Weird — Authentic Insight from Texas Creative


Total Credits: 1 Advance Credits

Average Rating:
   5
Category:
Communication |  Consulting |  Research Design
Presenters:
Daniel Berkal
Duration:
1 Hour
Format:
Audio and Video
Original Program Date:
Jan 29, 2020



Overview

Texas Creative is the world-renowned creative advertising portfolio program based in the Stan Richards School of Advertising & Public Relations at the Moody College of Communication of The University of Texas at Austin. A place that consistently turns out industry leading creatives and strategists that work in agencies around the globe. For those QRCs that work in communications, these people will become your future clients. But the world has rapidly changed. Different tools are available. The age of creative-test focus groups may be over. What are these people looking for in their qualitative research? What kinds of methodologies and approaches are most valuable to them? What are the needs of the modern creative industry? This workshop will be co-led by Ryan Romero, an industry leader who teaches the Texas Creative program and will incorporate several current students who are at the leading edge of advertising in a structured forum to help Quallies meet the needs of Creatives and vice versa. We all have lots to learn from each other.

Presenters

Daniel Berkal's Profile

Daniel Berkal Related seminars and products

The Palmerston Group


 
Daniel Berkal leads the research team at The Palmerston Group.  He used to travel around the world and talk to strangers.  Now, only half of that is true.  He specializes in immersive methodology design and hard-to-reach participants.  Daniel holds degrees from McGill University and The University of Texas at Austin and is on faculty at Humber College. 


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