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Keeping Austin Weird — Authentic Insight from Texas Creative


Total Credits: 1 Advance Credits

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Not yet rated
Category:
Communication |  Consulting |  Research Design
Presenters:
Daniel Berkal
Duration:
1 Hour
Format:
Audio and Video
Original Program Date :
Jan 29, 2020



Overview

Texas Creative is the world-renowned creative advertising portfolio program based in the Stan Richards School of Advertising & Public Relations at the Moody College of Communication of The University of Texas at Austin. A place that consistently turns out industry leading creatives and strategists that work in agencies around the globe. For those QRCs that work in communications, these people will become your future clients. But the world has rapidly changed. Different tools are available. The age of creative-test focus groups may be over. What are these people looking for in their qualitative research? What kinds of methodologies and approaches are most valuable to them? What are the needs of the modern creative industry? This workshop will be co-led by Ryan Romero, an industry leader who teaches the Texas Creative program and will incorporate several current students who are at the leading edge of advertising in a structured forum to help Quallies meet the needs of Creatives and vice versa. We all have lots to learn from each other.

Presenters

Daniel Berkal's Profile

Daniel Berkal Related seminars and products

The Palmerston Group


Daniel Berkal is SVP Research and a partner at Toronto's The Palmerston Group. Daniel's team has conducted literally hundreds of energetic focus groups of various sizes, in-depth interviews, ethnographies, accompanied shops, mystery shops, videographies and ideation sessions among consumers and professionals in North America, Central America, Europe and Asia. Daniel has worked on some of the most innovative brands in business and is best known for completely immersing himself in consumer environments. With projects featured in Fast Company and Forbes, he's been called "Hands down, the most unique, thought-provoking and game-changing qualitative researcher in the business. Period.” Daniel holds degrees from McGill University and The University of Texas at Austin.

 


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