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On Demand

Keeping Austin Weird — Authentic Insight from Texas Creative


Total Credits: 1 Advance Credits

Average Rating:
   4
Categories:
Communication |  Consulting |  Research Design
Speaker:
Daniel Berkal
Duration:
1 Hour
Format:
Audio and Video
Original Program Date:
Jan 29, 2020



Overview

Texas Creative is the world-renowned creative advertising portfolio program based in the Stan Richards School of Advertising & Public Relations at the Moody College of Communication of The University of Texas at Austin. A place that consistently turns out industry leading creatives and strategists that work in agencies around the globe. For those QRCs that work in communications, these people will become your future clients. But the world has rapidly changed. Different tools are available. The age of creative-test focus groups may be over. What are these people looking for in their qualitative research? What kinds of methodologies and approaches are most valuable to them? What are the needs of the modern creative industry? This workshop will be co-led by Ryan Romero, an industry leader who teaches the Texas Creative program and will incorporate several current students who are at the leading edge of advertising in a structured forum to help Quallies meet the needs of Creatives and vice versa. We all have lots to learn from each other.

Speaker

Daniel Berkal's Profile

Daniel Berkal Related Seminars and Products

SVP Research

The Palmerston Group


Daniel Berkal is SVP Research at The Palmerston Group. Renowned for integrating AI into processes, Daniel's expertise lies in creative ethnographic methodologies.