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Mobile Ethnography: Researcher Tips (Part II)


Total Credits: 1 Advance Credits

Average Rating:
   4
Category:
Analysis & Reporting |  Moderating/Facilitation |  Project Management
Presenters:
Maria Puras |  Eugene Murphy
Duration:
44 Minutes
Format:
Audio and Video
Original Program Date:
Feb 04, 2021



Overview

Mari Puras will share her most recent multicultural mobile ethnography projects which included new product exploratory, new market launch, mobile app, and web usability and focus group pre-work. Eugene Murphy will strategize on how researchers can leverage Mobile Ethnography for omni-channel purchase/customer journeys.

Handouts

Presenters

Maria Puras's Profile

Maria Puras Related seminars and products

Founder & Chief Insights Strategist

Insight Marketing Touch


Mari Puras, MBA & Founder & Chief Insights Strategist of Insight Marketing Touch, has over 25 years of experience in marketing and marketing research in the USA, Caribbean, and LATAM. She is committed to supporting organizations in transcending business as usual. Mari is also a marketing consultant, life coach, and mother of three.



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