Total Credits: 1 Advance Credits
Mari Puras will share her most recent multicultural mobile ethnography projects which included new product exploratory, new market launch, mobile app, and web usability and focus group pre-work. Eugene Murphy will strategize on how researchers can leverage Mobile Ethnography for omni-channel purchase/customer journeys.
|Case Studies (278 KB)||2 Pages||Available after Purchase|
Mari Puras, MBA & Founder & Chief Insights Strategist of Insight Marketing Touch, has over 25 years of experience in marketing and marketing research in the USA, Caribbean, and LATAM. She is committed to supporting organizations in transcending business as usual. Mari is also a marketing consultant, life coach, and mother of three.
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