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On Demand

Mobile Ethnography: Researcher Tips (Part II)


Total Credits: 1 Advance Credits

Average Rating:
   3
Category:
Analysis & Reporting |  Moderating/Facilitation |  Project Management
Faculty:
Maria Puras |  Eugene Murphy
Duration:
44 Minutes
Format:
Audio and Video
Original Program Date:
Feb 04, 2021



Overview

Mari Puras will share her most recent multicultural mobile ethnography projects which included new product exploratory, new market launch, mobile app, and web usability and focus group pre-work. Eugene Murphy will strategize on how researchers can leverage Mobile Ethnography for omni-channel purchase/customer journeys.

Handouts

Presenters

Maria Puras's Profile

Maria Puras Related seminars and products

Founder & Chief Insights Strategist

Insight Marketing Touch



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