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Total Credits: 1 Advance Credits
- Average Rating:
- 5
- Categories:
- Analysis & Reporting | Moderating/Facilitation | Project Management
- Speaker(s):
- Maria Rosa Puras | Eugene Murphy
- Duration:
- 44 Minutes
- Format:
- Audio and Video
- Original Program Date:
- Feb 04, 2021
- Short Description:
- Mari Puras will share her most recent multicultural mobile ethnography projects which included new product exploratory, new market launch, mobile app, and web usability and focus group pre-work. Eugene Murphy will strategize on how researchers can leverage Mobile Ethnography for omni-channel purchase/customer journeys.
- Price:
- $25.00 - Non-Member Price
Total Credits: 1 Advance Credits
- Average Rating:
- 5
- Categories:
- Analysis & Reporting | Moderating/Facilitation | Project Management | Research Design
- Speaker(s):
- Maria Rosa Puras
- Duration:
- 44 Minutes
- Format:
- Audio and Video
- Original Program Date:
- Feb 02, 2021
- Short Description:
- Learn the tips and tricks for conducting mobile ethnography studies from a researcher and vendor perspective. We will share tips on recruitment, screening, incentives, task development, moderation, analysis, and reporting. Come and add your experiences. Make your next mobile ethnography a success by attending this roundtable.
- Price:
- $25.00 - Non-Member Price