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Mobile Ethnography: Researcher Tips (Part I)


Total Credits: 1 Advance Credits

Average Rating:
   4
Category:
Analysis & Reporting |  Moderating/Facilitation |  Project Management |  Research Design
Presenters:
Maria Puras
Duration:
44 Minutes
Format:
Audio and Video
Original Program Date:
Feb 02, 2021



Overview

Learn the tips and tricks for conducting mobile ethnography studies from a researcher and vendor perspective. We will share tips on recruitment, screening, incentives, task development, moderation, analysis, and reporting. Come and add your experiences. Make your next mobile ethnography a success by attending this roundtable.

Handouts

Presenters

Maria Puras's Profile

Maria Puras Related seminars and products

Founder & Chief Insights Strategist

Insight Marketing Touch


Mari Puras, MBA & Founder & Chief Insights Strategist of Insight Marketing Touch, has over 25 years of experience in marketing and marketing research in the USA, Caribbean, and LATAM. She is committed to supporting organizations in transcending business as usual. Mari is also a marketing consultant, life coach, and mother of three.


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