Ellen Good

Ellen Good Insurance

During her transition out of the qualitative marketing research world, Ellen became an “early adopter” of the new-at-the-time Life Coaching profession. She completed coaching training with The Coaches Training Institute in 1997 and worked as a career, career change, transition, and retirement coach for about 10 years while winding down her research business. In 2004, she and her husband relocated from Massachusetts back to their home state of Pennsylvania, where Ellen continued to work with a couple of research clients as well as her coaching clients. 

While still living in MA, Ellen was a volunteer for the MetroWest Homecare & Hospice and made a mental note at the time that if she ever needed “a real job”, hospice would be something to consider. After moving to PA, she joined a networking group of healthcare professionals where she met the owner of a relatively new hospice serving Chester County, PA, where she now lived. In 2007, Willow Tree Hospice needed a social worker, and invited Ellen to interview for the job. Although she had received her MSW from St. Louis University in 1977, she had never worked in a traditional social work position. Her MSW stood her in good stead, though, and she loved working for Willow Tree for about 4 years. 
After several unexpected personal losses, Ellen realized she needed to take a break from her role as a hospice social worker. About the same time, her husband was turning 65 and needed to learn about and get signed up for Medicare. When meeting with a young insurance broker, her questions prompted him to ask, “Do you think you’d like to do this? I think you might be good at it.” Ellen decided to give it a try and has now worked as a health and life insurance broker specializing in Medicare since 2011. There is one word people use when they are starting to navigate the waters of Medicare, and that word is “confusing”. Hence, Ellen sees herself as more of an educator for people new to Medicare than a salesperson, but the two go hand in hand.

As an insurance broker, she still has the flexible schedule that she has enjoyed for most of her professional career, and her home in an over-55 community has proved to be a great location for her insurance business. She has been fortunate to be able to build a referral business that has made her the top Medicare salesperson for the field marketing organization that handles her contracts for the past several years.