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J Robert Harris

President

JRH Marketing Services, Inc.


J. Robert “J.R.” Harris, is President of JRH Marketing Services. Established in 1975, it is the oldest and most experienced marketing and research consulting firm in the United States. J.R. has over 50 years of diverse marketing and research experience, including media, packaged goods, international, and ethnic marketing and research assignments from major corporations, agencies, organizations, and government ministries. He holds a degree in Psychology from the City University of New York, has studied Spanish and French at New York University and the Berlitz School of Languages, and has taught a course in Market Research at NYU.

Harris is an experienced qualitative research consultant and has moderated more than 4,500 focus groups. He has worked extensively in social marketing, having implemented numerous consulting assignments both domestically and internationally in the areas of nutrition, anti-smoking, the environment, substance abuse, public health, family planning, and others.

A proud Founding Member and past President of the Qualitative Research Consultants Association (QRCA), he also chaired the organization’s Professionalism Committee for 20 years and has been awarded the organization’s Presidents Award for distinguished service.

Mr. Harris has written a number of articles for marketing and research industry publications and has been a popular speaker at industry conventions worldwide. He is an elected member of the Market Research Council, a past Chairman of the Research Industry Coalition, and in 2016 he was elected to the Market Research Hall of Fame.

When not providing insights for his clients, you might be able to find him alone in some of the most remote wilderness areas on the planet. He describes these exploits in his best-selling memoir, “Way Out There: Adventures of a Wilderness Trekker.” J.R. is also on the board of directors for the prestigious Explorers Club, and is chair of the organization’s Diversity, Equity and Inclusion (DEI) Committee.

Product Type
Program

QRCA 2021 Annual Conference Session Bundle


Average Rating:
   4.4
Category:
Analysis & Reporting |  Business Practices |  Communication |  Consulting |  Moderating/Facilitation |  Professionalism |  Project Management |  Research Design
Presenters:
Roben Allong |  Kristin Ameruoso |  April Bell |  Michel Bequer |  Matt Booth |  Justin Breen |  Jessica Broome |  Jim Bryson |  ....
Duration:
February 1–5, 2021
Short Description:
The 2021 Annual Conference will be like nothing any of us have ever experienced before. Whether it's your first QRCA conference or your 21st, you’re going to want to join us as we take the virtual whe...
Price:
$400.00 - Non-Member Price

Product Type
On Demand

Envisioning What’s Next: Stories of Life After Qual


Total Credits: 1 Advance Credits

Average Rating:
   5
Category:
Business Practices
Presenters:
Laurie Tema-Lyn |  Jim Bryson |  Ellen Good |  J Robert Harris |  Judy Langer |  Bonnie Perry
Duration:
1 Hour
Format:
Audio and Video
Original Program Date:
Feb 03, 2021
Short Description:
The Emeritus SIG is thrilled to propose a panel presentation and discussion for the Virtual track of the annual QRCA Conference.  Our diverse panel of five is comprised of long-standing legacy members...
Price:
$30.00 - Non-Member Price

Product Type
Program

QRCA 2022 Virtual Summit


Average Rating:
   4.6
Presenters:
Scott Baker |  Pollie Barden |  Daniel Berkal |  Matt Bishop |  Jamin Brazil |  Laura Bright |  Diane Harris Bureman |  Missy Carvin |  ....
Duration:
January 12–13, 2022
Short Description:
This past year was a time of upheaval and change - all shrouded in uncertainty. Resilience and agility became buzzwords, and it seems nearly every aspect of life and work was virtual and on a computer...
Price:
$200.00 - Non-Members

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