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J. Robert Harris

President

JRH Marketing Services, Inc.


J. Robert Harris is President of JRH Marketing Services. Established in 1975, it is the oldest and most experienced African-American owned marketing research and consulting firm in the U.S. He has over 55 years of diverse marketing and research experience, including media, packaged goods, business-to-business, international, and ethnic marketing and research assignments from major corporations, agencies, organizations and government ministries.

J.R. has broad experience in multi-cultural and multi-ethnic marketing research and consulting, especially for corporate entities looking to enter, expand, or enhance their business among an increasingly diverse consumer population. He is an experienced qualitative research consultant and has moderated more than 4,000 focus groups, including numerous non-ethnic as well as ethnic-oriented studies among African-Americans, Hispanics, Asians, Native Americans and other minorities across all ages and demographics. 

Harris is a Founding Member and past President of the Qualitative Research Consultants Association (QRCA), and he has been awarded the organization’s Presidents Award for distinguished service. J.R. is also a past Chairman of the Research Industry Coalition, and an elected member of the Market Research Hall of Fame.

When not at his desk, he is probably wandering alone in some remote wilderness. As a backpacker, Emeritus Member of the Explorers Club, and author of “Way Out There: Adventures of a Wilderness Trekker,” Harris gives lectures and presentations to people of all ages and ethnicities, encouraging them to get outdoors and experience all the benefits that being in nature can provide.

Product Type
Program

QRCA 2021 Annual Conference Session Bundle


Average Rating:
   4.3
Category:
Analysis & Reporting |  Business Practices |  Communication |  Consulting |  Moderating/Facilitation |  Professionalism |  Project Management |  Research Design
Presenters:
Roben Allong |  Kristin Ameruoso |  April Bell |  Michel Bequer |  Matt Booth |  Justin Breen |  Jessica Broome |  Jim Bryson |  ....
Duration:
February 1–5, 2021
Short Description:
The 2021 Annual Conference will be like nothing any of us have ever experienced before. Whether it's your first QRCA conference or your 21st, you’re going to want to join us as we take the virtual whe...
Price:
$400.00 - Base Price

Product Type
On Demand

Envisioning What’s Next: Stories of Life After Qual


Total Credits: 1 Advance Credits

Average Rating:
   5
Category:
Business Practices
Presenters:
Laurie Tema-Lyn |  Jim Bryson |  Ellen Good |  J. Robert Harris |  Judy Langer |  Bonnie Perry
Duration:
1 Hour
Format:
Audio and Video
Original Program Date:
Feb 03, 2021
Short Description:
The Emeritus SIG is thrilled to propose a panel presentation and discussion for the Virtual track of the annual QRCA Conference.  Our diverse panel of five is comprised of long-standing legacy members...
Price:
$30.00 - Base Price

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