J. Robert Harris
JRH Marketing Services, Inc.
J. Robert Harris is President of JRH Marketing Services. Established in 1975, it is the oldest and most experienced African-American owned marketing research and consulting firm in the U.S. He has over 55 years of diverse marketing and research experience, including media, packaged goods, business-to-business, international, and ethnic marketing and research assignments from major corporations, agencies, organizations and government ministries.
J.R. has broad experience in multi-cultural and multi-ethnic marketing research and consulting, especially for corporate entities looking to enter, expand, or enhance their business among an increasingly diverse consumer population. He is an experienced qualitative research consultant and has moderated more than 4,000 focus groups, including numerous non-ethnic as well as ethnic-oriented studies among African-Americans, Hispanics, Asians, Native Americans and other minorities across all ages and demographics.
Harris is a Founding Member and past President of the Qualitative Research Consultants Association (QRCA), and he has been awarded the organization’s Presidents Award for distinguished service. J.R. is also a past Chairman of the Research Industry Coalition, and an elected member of the Market Research Hall of Fame.
When not at his desk, he is probably wandering alone in some remote wilderness. As a backpacker, Emeritus Member of the Explorers Club, and author of “Way Out There: Adventures of a Wilderness Trekker,” Harris gives lectures and presentations to people of all ages and ethnicities, encouraging them to get outdoors and experience all the benefits that being in nature can provide.