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On Demand

Ensuring Respondent Profiles Match the Persona


Total Credits: 1 Advance Credits

Average Rating:
   2
Categories:
Project Management |  Research Design
Speaker:
Kristin Ameruoso
Duration:
45 Minutes
Format:
Audio and Video
Original Program Date:
Feb 04, 2021



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Speaker

Kristin Ameruoso's Profile

Kristin Ameruoso Related Seminars and Products

Vice President of Qualitative Research

Recruit and Field, Inc.


Stumbling into the world of Qualitative Research at the age of 18, Kristin did not know what she was getting herself into. Starting off on the bottom of the totem pole as a recruiter and proving herself was no easy task. List recruiting came easier than speaking up, sharing ideas and creative ways to recruit! Clearly that was a long time ago, now we cannot get her to STOP talking. There is a lot to say about someone when you see the passion, they hold for what they do.

Twenty years later she is making an impact with Recruit and Field, as well as those in the industry she strikes up a “simple” conversation with. We all know nothing in ever simple in MR. All the pieces that make recruiting a success from within the engine, is more than just finding the perfect respondents, it starts the moment that RFQ hits your inbox. Kristin inspires those around her, builds a continuous culture of improvement, a proactive stance in business that bleeds out into everyday life. Her knowledge and expertise in this space of MR—gleaned from first-person hands on experience over the years-- has ignited a need to share what has been proven to be successful when partnering with clients on Qualitative research projects as well as learn more about industry areas outside of her current expertise.

At the end of the day, that is what we all want. Isn’t it?