Paitra Russell

Principal Researcher

Philip Reese LLC

Trained in cultural anthropology at Harvard and the University of Chicago, Paitra has more than two decades of experience studying consumers’ lives, attitudes, activities, and environments.

After earning her PhD, she built and managed a successful in-context research practice for a Fortune 200 company, representing the voice of the consumer to senior leadership, brand managers and product developers. She is a seasoned and talented facilitator of interactions with consumers and an adept trainer for management teams in the art and science of observational research.

Paitra is passionate about understanding human experiences. When she’s not hanging out with consumers, you’ll find her reading sci-fi, writing creative nonfiction, or playing card games with her sons and husband.