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Paitra Russell

Principal Researcher

Philip Reese LLC


Trained in cultural anthropology at Harvard and the University of Chicago, Paitra has more than two decades of experience studying consumers’ lives, attitudes, activities, and environments.

After earning her PhD, she built and managed a successful in-context research practice for a Fortune 200 company, representing the voice of the consumer to senior leadership, brand managers and product developers. She is a seasoned and talented facilitator of interactions with consumers and an adept trainer for management teams in the art and science of observational research.

Paitra is passionate about understanding human experiences. When she’s not hanging out with consumers, you’ll find her reading sci-fi, writing creative nonfiction, or playing card games with her sons and husband.

Product Type
Program

QRCA 2021 Annual Conference Session Bundle


Average Rating:
   4.3
Category:
Analysis & Reporting |  Business Practices |  Communication |  Consulting |  Moderating/Facilitation |  Professionalism |  Project Management |  Research Design
Presenters:
Roben Allong |  Kristin Ameruoso |  April Bell |  Michel Bequer |  Matt Booth |  Justin Breen |  Jessica Broome |  Jim Bryson |  ....
Duration:
February 1–5, 2021
Short Description:
The 2021 Annual Conference will be like nothing any of us have ever experienced before. Whether it's your first QRCA conference or your 21st, you’re going to want to join us as we take the virtual whe...
Price:
$400.00 - Base Price

Product Type
On Demand

Qualitative Quality: How to Delight Clients with Insights They Can Defend


Total Credits: 1 Advance Credits

Average Rating:
   5
Category:
Analysis & Reporting |  Communication
Presenters:
Mary Sorber |  Paitra Russell |  Joeffrey Trimmingham
Duration:
1 Hour
Format:
Audio and Video
Original Program Date:
Feb 04, 2021
Short Description:
With all the focus on big data and analytics, we know that decision makers need qualitative now more than ever to find meaning within their metrics. But qualitative is increasingly challenged in a res...
Price:
$30.00 - Base Price

Product Type
Webinar

Qualitative Quality: How to Delight Clients and Stakeholders


Total Credits: 1 Advance Credits

Average Rating:
Not yet rated
Category:
Communication
Presenters:
Mary Sorber |  Paitra Russell |  Joeffrey Trimmingham
Duration:
1 Hour
Short Description:
With all the focus on big data and analytics, we know that decision makers need qualitative now more than ever to find meaning within their metrics. But qualitative is increasingly challenged in a res...
Price:
$25.00 - Base Price
Date:

Wed, Oct 27, 2021 - 02:00pm to 03:00pm CDT


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