Mary Sorber
Principal
Practical Insights
Mary Sorber is the founder of Practical Insights, a boutique research consultancy, and currently works in-house at Wells Fargo as a Principal XD Researcher. She specializes in insight generation through qualitative methods and has a particular passion for making technology useful for people. She has worked for leading technology companies including Cisco, Autodesk, Intuit and Google. The opinions expressed here are her own.