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Gary Rudman

President

GTR Consulting


Gary Rudman of GTR Consulting has been a trailblazer in the realm of online and in-person custom qualitative research for over 30 years. His expertise centers around the dynamic and ever-evolving cohorts of Gen Alpha, Gen Z, and Millennials. With a portfolio spanning hundreds of projects, Gary has excelled in a wide spectrum of research domains encompassing exploratory, concept, advertising, packaging, consumer journeys, and play and usage test research projects.

Gary’s diverse clientele hails from virtually every sector, including technology, video games, entertainment, automotive, toys, consumer packaged goods, beverages, food/snacks/candy, personal care products, retail, fashion, and even social marketing initiatives aimed at critical causes such as anti-tobacco advocacy and sexual assault prevention.

Gary Rudman's lasting impact is marked by his continuous dedication to delivering unparalleled insights and strategic guidance, navigating the nuanced preferences and behaviors of kids, teens and young adults.

Product Type
Program

QRCA 2021 Annual Conference Session Bundle


Average Rating:
   121
Categories:
Analysis & Reporting |  Business Practices |  Communication |  Consulting |  Moderating/Facilitation |  Professionalism |  Project Management |  Research Design
Speaker(s):
Roben Allong |  Kristin Ameruoso |  April Bell |  Michel Bequer |  Matt Booth |  Justin Breen |  Jessica Broome |  Jim Bryson |  ....
Duration:
February 1–5, 2021
Original Program Date:
Feb 01, 2021
Short Description:
The 2021 Annual Conference will be like nothing any of us have ever experienced before. Whether it's your first QRCA conference or your 21st, you’re going to want to join us as we take the virtual whe...
Price:
$400.00 - Non-Member Price

Product Type
On Demand

The Basics, Ins and Outs, and Techniques for Qualitative Research with Gen Z (Teens and Tweens)


Total Credits: 1 Advance Credits

Average Rating:
   1
Categories:
Moderating/Facilitation |  Research Design
Speaker(s):
Gary Rudman
Duration:
52 Minutes
Format:
Audio and Video
Original Program Date:
Feb 04, 2021
Short Description:
We'll talk about the basics, some things to look out for, and innovative techniques to consider when conducting qualitative research with this age cohort. We'll also address the unique considerations ...
Price:
$30.00 - Non-Member Price

Product Type
Program

2024 Qcasts: Complete Series Registration


Average Rating:
   10
Categories:
Analysis & Reporting |  Business Practices |  Professionalism |  Research Design
Speaker(s):
Isabel Aneyba |  Pepper Miller |  Cary-Anne Olsen-Landis |  Gary Rudman |  Jasmine Walker
Duration:
1 hour on the 3rd Friday of the Month
Short Description:
Are you ready to embark on a journey of continuous learning in 2024? QRCA is pleased to offer the 2024 Qcasts: Complete Series Registration. Sign up once for all of this year's Qcasts and add them to ...
Price:
$100.00 - Non-Member Price

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