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On Demand

The Basics, Ins and Outs, and Techniques for Qualitative Research with Gen Z (Teens and Tweens)

Total Credits: 1 Advance Credits

Average Rating:
Moderating/Facilitation |  Research Design
Gary Rudman
52 Minutes
Audio and Video
Original Program Date:
Feb 04, 2021


We'll talk about the basics, some things to look out for, and innovative techniques to consider when conducting qualitative research with this age cohort. We'll also address the unique considerations with Gen Z when conducting research in the COVID era. Gary Rudman, has been conducting custom research among kids, teens, and young adults for more than 25 years. Join us and see what the fun is all about.



Gary Rudman's Profile

Gary Rudman Related Seminars and Products


GTR Consulting

For over 20 years, Gary Rudman, the founder and president of GTR Consulting, has been conducting research on young consumers for clients.

He has experience with a wide variety of market research methodologies, and has conducted hundreds of focus groups for companies in verticals including retail, fashion, packaged goods, personal care, insurance, telecommunications, technology, video gaming, web design, media, beverages, and social marketing.

Gary regularly provides insights about younger consumers to media outlets, and has been quoted in the New York Times, the Washington Post, the International Herald Tribune, BrandWeek, MediaWeek, and regional newspapers across the country.

Prior to founding GTR Consulting, Gary was a planner for Foote, Cone and Belding and J. Walter Thompson and director of qualitative research for Teenage Research Unlimited.