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On Demand

Demystifying Qualitative Data Analysis for Market Researchers

Total Credits: 1 Advance Credits

Average Rating:
Analysis & Reporting
Rachel Ceasar
54 Minutes
Audio and Video
Original Program Date:
Feb 04, 2021


50 users. 75 hours of recorded interviews. 1250 pages of transcripts. Sometimes a post note analysis just doesn’t cut it. When shifting through tons of interviews and focus group data, using a playbook or codebook can be a helpful tool to systematically organize user data into data-driven insights. In this talk, Rachel will introduce you to a powerful analytical method for documenting research data and decisions in a way that is transparent, reflexive, and rigorous for you and your team.



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Culture of Health+Tech Consulting

Rachel Carmen Ceasar, PhD, is a medical anthropologist and UX researcher working at the intersection of health, technology, and design. Her work examines how people navigate and negotiate their health and wellbeing. She's the founder of Culture of Health+Tech Consulting, a women-owned research and design firm in Los Angeles that helps people understand culturally-responsive approaches to health and tech issues. Rachel is also a public health researcher and educator at the Department of Preventive Medicine at the USC Keck School of Medicine where she studies why people use cannabis, vaping, and opioids.