In this session, you will learn how User Research and Design Thinking techniques can work together to help a team focus on utilizing data-driven insights to solve a problem. Using a real world example, you’ll follow one team’s journey to improve the usage of their online software experience. Along the way, you will see how Design Thinking enabled the team to respond in a more agile manner as they created an entirely new hands-on user experience that will help change the future of computing as we know it.
|Presentation Slides (9 MB)||24 Pages||Available after Purchase|
Ellen Kolstø has been conducting user and consumer research for 18+ years. She started her journey as a Strategic Planner for agencies such as Mullen and GSD&M. In 2012 she moved to market and product research heading up qualitative research in North America for System 1 Group (formerly BrainJuicer). Ellen joined IBM in 2016 where she spent two years focused on understanding teams that develop AI. In 2018, she was appointed Design Principal within IBM Research to lead user research on emerging technology experiences, including IBM Quantum. Currently she is working on understanding visionary use of cloud environments to support software applications. Ellen’s work at IBM has defined new user groups, identified crucial gaps in product experiences and given teams direction for product development to meet future-facing user and market needs.
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