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Kathryn Topp


A relentless innovator with a passion for progress and problem-solving, Kathryn Topp is an award-winning researcher with more than 20 years' experience in the industry. She's spent her career working at the world's leading insights houses and with some of the globe's biggest names (including Cadbury, Fonterra, and Nestlé), developing a deep understanding of how brands use data and a keen eye for what the future of research and insights could look like. In 2017, off the back of that personal experience, Kathryn founded the Thinking Studio — a strategic insights agency that quickly evolved into Yabble. In the years since, Yabble has grown into an industry-leading technological innovator, powered by AI products like Hey Yabble that are revolutionizing the world of insights. Today, Kathryn's sharp technical mind and limitless curiosity continue to propel the business to new heights. Stacked with supermarket chains, media titans, retailers, energy companies, and FMCG producers.