Total Credits: 2 Advance Credits
For our May 5, 2023 event, the QRCA Chicago Chapter will welcome Kathryn Topp and Doug Guion from Yabble.
In this presentation, Kathryn will talk through the basics on AI, and how you can adopt it into your research practices right now today. She will talk about tools that exist currently, what the future horizons look like, and some of the ‘watch out’s’ and things to think about when using AI. She will also share her views on why she believes AI gives you superpowers as a researcher and encourage you to unleash your curiosity and give AI a try. Kathryn and her team will also be available to answer questions and bounce ideas around how AI can enhance the research landscape.
A relentless innovator with a passion for progress and problem-solving, Kathryn Topp is an award-winning researcher with more than 25 years' experience in the industry. She's spent her career working at the world's leading insights houses and with some of the globe's biggest brands. Today Kathryn leads Yabble, a Generative AI company that is changing the way insights are created. Yabble works with leading brands and agencies around the world, helping them to adopt new AI technologies to unlock their insights and unleash their teams.
Doug is an experienced leader with 25+ years’ experience in growing businesses globally in the research sector. In Doug’s early career, he spent 10 years growing global operations for the very first online market research panel company that has now spawned a multi-billion-dollar industry. Following the sale of that company to Microsoft, Doug ran a global Market Research company before becoming COO for a SaaS start-up that is also in the process of creating a new industry. At Yabble, Doug will leverage his many years of global expertise, industry experience and passion for disruptive technologies to help chart the way for AI in insights.
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