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Product Type
On Demand

Total Credits: .5 Advance Credits

Average Rating:
   0
Categories:
Analysis & Reporting |  Consulting
Speaker(s):
Silvana di Gregorio
Duration:
27 minutes
Format:
Audio and Video
Original Program Date:
Jan 31, 2020
Short Description:
We live an in age of artificial intelligence, where algorithms make suggestions to us and even make decisions that impact us. Evolving technology is giving us unprecedented access to more data sources than ever before and changing the way businesses gather and treat data in research. The presentation will explore these evolving tools and discuss how QRCs can harness these tools to better support our work and get to deeper insights. We will discuss different considerations for qualitative researchers.
Price:
$50.00 - Non-Member Price
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Not Found
Product Type
On Demand

Total Credits: 2 Advance Credits

Average Rating:
Not yet rated
Categories:
Analysis & Reporting |  Communication |  Consulting |  Moderating/Facilitation |  Research Design
Speaker(s):
Kathryn Topp |  Doug Guion
Duration:
2 Hours 3 Minutes
Format:
Audio and Video
Original Program Date:
May 05, 2023
Short Description:
For our May 5, 2023 event, the QRCA Chicago Chapter will welcome Kathryn Topp and Doug Guion from Yabble. In this presentation Kathryn will talk through the basics on AI, and how you can adopt it into your research practices right now today. She will talk about tools that exist currently, what’s the future horizons look like and some of the ‘watch out’s’ and things to think about when using AI.
Price:
$25.00 - Non-Member Price
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Product Type
Program

Average Rating:
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Categories:
Business Practices
Speaker(s):
Lisa Horwich |  Jessica Santos |  Carole Piovesan
Original Program Date:
Jul 06, 2023
Search Description:
The evolving landscape of data privacy has a major impact on how qualitative researchers handle participant data, and being familiar with the major data privacy regulations including HIPAA, GDPR and CCPA is a must. This course will empower you not only to understand the universe of data privacy but also to implement best practices across your qualitative research projects.
Short Description:
The evolving landscape of data privacy has a major impact on how qualitative researchers handle participant data, and being familiar with the major data privacy regulations including HIPAA, GDPR and CCPA is a must. This course will empower you not only to understand the universe of data privacy but also to implement best practices across your qualitative research projects.
Price:
$299.00 - Non-Member Price
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Not Found
Product Type
On Demand

Total Credits: 0.5 Advance Credits

Average Rating:
   0
Categories:
Consulting |  Research Design
Speaker(s):
Rodrigo dos Reis
Duration:
26 Minutes
Format:
Audio and Video
Original Program Date:
Feb 01, 2021
Short Description:
The most successful brands connect with consumers beyond customer experience and product performance — by taking action on issues relevant to their values. And our relationships with brands is increasingly affected by these personal values, especially among the younger generations. In this session, we showcase the groundbreaking work we did in Brazil leveraging AI to investigate what Brazilians expect from brands in terms of social action, and which social issues have the most positive potential impact across different categories. This session will be an opportunity to discuss the role of brands on social issues and how to apply new technology-powered approaches. Come learn how a similar approach could help you advise clients on how to strengthen their customer relationships!
Price:
$25.00 - Non-Member Price
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Not Found
Product Type
On Demand

Total Credits: 1 Advance Credits

Average Rating:
Not yet rated
Speaker(s):
Kristin Luck
Duration:
1 Hour, 11 Minutes
Format:
Audio and Video
Original Program Date:
Jan 29, 2020
Short Description:
Without a doubt, the competitive environment of the market research industry is changing rapidly and broadening from an old paradigm of traditional research to a new one that converges with both business intelligence and data analytics providers. Both GfK and Nielsen have sold off their custom research businesses in favor of building out syndicated products and third-party data providers are, in some cases, eliminating the need for primary research entirely. With the rise of automation, chatbots, and AI, many qualitative researchers are scratching their heads and wondering…where’s long-term opportunity?
Price:
$50.00 - Non-Member Price
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Not Found
Product Type
On Demand

Total Credits: 3 Advance Credits

Average Rating:
   0
Categories:
Business Practices |  Consulting |  Project Management |  Research Design
Duration:
2 Hours 57 Minutes
Format:
Audio and Video
Original Program Date:
Apr 28, 2023
Short Description:
We are hearing a great deal about AI (artificial intelligence) lately, and many colleagues are asking how it might impact our work as qualitative researchers.
Price:
$75.00 - Non-Member Price
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Not Found
Product Type
On Demand

Total Credits: 2 Advance Credits

Average Rating:
   0
Categories:
Consulting |  Moderating/Facilitation |  Professionalism
Speaker(s):
Carlos Garcia |  Mariana Melo-Vega |  Jay Zaltzman
Duration:
2 Hours 1 Minutes
Format:
Audio and Video
Original Program Date:
Feb 10, 2023
Short Description:
Our next meeting will take place via Zoom and include three mini discussions on each of the following topics: DEI and market research. Carlos Garcia will lead a discussion about diversity, equity and inclusion and how we, as researchers, can deal with the challenge of understanding various groups that are different from our own. Trauma responsive research. Our newest chapter member, Mariana Melo-Vega, will lead a discussion about how we, as researchers, can plan for the presence of trauma both in our participants and in ourselves, and overview some best practices in being responsive to trauma. AI, marketing and research. Jay Zaltzman will lead a discussion about the impact of artificial intelligence on market research as well as the impact on our clients’ businesses. 
Price:
$50.00 - Non-Member Price
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Not Found
Product Type
Webinar

Average Rating:
Not yet rated
Categories:
Communication
Speaker(s):
Cat Becker
Duration:
1 Hour
Short Description:
Gathering of Chapter members.
Price:
$0.00 - Non-Member Price
Date:

Fri, Jun 23, 2023 - 09:30am to 10:30am CDT

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