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Total Credits: 1 Advance Credits
- Average Rating:
- 6
- Categories:
- Analysis & Reporting | Business Practices | Professionalism | Research Design
- Speaker(s):
- Alexandra Jayeun Lee
- Duration:
- 1 hour
- Format:
- Audio and Video
- Original Program Date:
- Jul 19, 2024
- Short Description:
- The recent initial surge in popularity of Open AI's ChatGPT and consequential growth of Large Language Models (LLMs) and the recently released multi-modal GPT-4o has brought the concept of prompt engineering into the spotlight, raising important questions about its potential to augment many different parts of our jobs, including some of the common applications in user research such as summarization and synthesis. In this QCast, we will delve into the world of conversational AI assistants and explore the potential biases, limitations, and characteristics of typical AI tools available in the mainstream today to offer some insights for qualitative researchers seeking to improve their interactions with these tools, and discuss the challenges and opportunities presented by these AI assistants. In this session, we’ll learn how to navigate potential pitfalls, enhance our prompt engineering skills, and discover creative ways to adapt digital assistants to existing processes. Attendees w
- Price:
- $25.00 - Non-Member Price
Total Credits: 1.5 Advance Credits
- Average Rating:
- 7
- Categories:
- Business Practices | Professionalism | Project Management | Research Design
- Speaker(s):
- Pascal Patenaude
- Duration:
- 1 Hour 30 Minutes
- Format:
- Audio and Video
- Original Program Date:
- Sep 22, 2023
- Short Description:
- This interactive session will be in 3 parts: - An opening presentation by Upwords about tips for safeguarding against AI responses in asynchronous qualitative - A panel of Canadian platform providers, who will share how they are addressing these challenges, the hurdles with existing or in the pipeline solutions, including what they wish we could do (e.g. during screener or discussion guide development, onboarding participants and other suggestions to validate identity) (~30mins). Online platform providers TDB. - As a group, we would then brainstorm potential solutions and share best practices for the future (summary of the June session)
- Price:
- $30.00 - Non-Member Price
Total Credits: 1 Advance Credits
- Average Rating:
- 12
- Categories:
- Business Practices | Consulting
- Speaker(s):
- William Leach
- Duration:
- 58 Minutes
- Format:
- Audio and Video
- Original Program Date:
- Aug 18, 2023
- Short Description:
- The use of AI in qualitative research is here to stay and will only become more prevalent. How should qualitative researchers, especially those of us in the earlier stages of our careers, think about differentiating ourselves in this ever-changing landscape?
- Price:
- $25.00 - Non-Member Price
- Average Rating:
- 12
- Categories:
- Business Practices
- Speaker(s):
- Lisa Horwich | Jessica Santos | Jessica Clark
- Original Program Date:
- Jul 06, 2023
- Search Description:
- The evolving landscape of data privacy has a major impact on how qualitative researchers handle participant data, and being familiar with the major data privacy regulations including HIPAA, GDPR and CCPA is a must. This course will empower you not only to understand the universe of data privacy but also to implement best practices across your qualitative research projects.
- Short Description:
- The evolving landscape of data privacy has a major impact on how qualitative researchers handle participant data, and being familiar with the major data privacy regulations including HIPAA, GDPR and CCPA is a must. This course will empower you not only to understand the universe of data privacy but also to implement best practices across your qualitative research projects.
- Price:
- $299.00 - Non-Member Price
Total Credits: 2 Advance Credits
- Average Rating:
- Not yet rated
- Categories:
- Analysis & Reporting | Communication | Consulting | Moderating/Facilitation | Research Design
- Speaker(s):
- Kathryn Topp | Doug Guion
- Duration:
- 2 Hours 3 Minutes
- Format:
- Audio and Video
- Original Program Date:
- May 05, 2023
- Short Description:
- For our May 5, 2023 event, the QRCA Chicago Chapter will welcome Kathryn Topp and Doug Guion from Yabble. In this presentation Kathryn will talk through the basics on AI, and how you can adopt it into your research practices right now today. She will talk about tools that exist currently, what’s the future horizons look like and some of the ‘watch out’s’ and things to think about when using AI.
- Price:
- $25.00 - Non-Member Price
Total Credits: 3 Advance Credits
- Average Rating:
- 9
- Categories:
- Business Practices | Consulting | Project Management | Research Design
- Duration:
- 2 Hours 57 Minutes
- Format:
- Audio and Video
- Original Program Date:
- Apr 28, 2023
- Short Description:
- We are hearing a great deal about AI (artificial intelligence) lately, and many colleagues are asking how it might impact our work as qualitative researchers.
- Price:
- $75.00 - Non-Member Price
Total Credits: 2 Advance Credits
- Average Rating:
- 6
- Categories:
- Consulting | Moderating/Facilitation | Professionalism
- Speaker(s):
- Carlos Garcia | Mariana Melo-Vega | Jay Zaltzman
- Duration:
- 2 Hours 1 Minutes
- Format:
- Audio and Video
- Original Program Date:
- Feb 10, 2023
- Short Description:
- Our next meeting will take place via Zoom and include three mini discussions on each of the following topics: DEI and market research. Carlos Garcia will lead a discussion about diversity, equity and inclusion and how we, as researchers, can deal with the challenge of understanding various groups that are different from our own. Trauma responsive research. Our newest chapter member, Mariana Melo-Vega, will lead a discussion about how we, as researchers, can plan for the presence of trauma both in our participants and in ourselves, and overview some best practices in being responsive to trauma. AI, marketing and research. Jay Zaltzman will lead a discussion about the impact of artificial intelligence on market research as well as the impact on our clients’ businesses.
- Price:
- $50.00 - Non-Member Price
Total Credits: 0.5 Advance Credits
- Average Rating:
- 1
- Categories:
- Consulting | Research Design
- Speaker(s):
- Rodrigo dos Reis
- Duration:
- 26 Minutes
- Format:
- Audio and Video
- Original Program Date:
- Feb 01, 2021
- Short Description:
- The most successful brands connect with consumers beyond customer experience and product performance — by taking action on issues relevant to their values. And our relationships with brands is increasingly affected by these personal values, especially among the younger generations. In this session, we showcase the groundbreaking work we did in Brazil leveraging AI to investigate what Brazilians expect from brands in terms of social action, and which social issues have the most positive potential impact across different categories. This session will be an opportunity to discuss the role of brands on social issues and how to apply new technology-powered approaches. Come learn how a similar approach could help you advise clients on how to strengthen their customer relationships!
- Price:
- $25.00 - Non-Member Price
Total Credits: .5 Advance Credits
- Average Rating:
- 3
- Categories:
- Analysis & Reporting | Consulting
- Speaker(s):
- Silvana di Gregorio
- Duration:
- 27 minutes
- Format:
- Audio and Video
- Original Program Date:
- Jan 31, 2020
- Short Description:
- We live an in age of artificial intelligence, where algorithms make suggestions to us and even make decisions that impact us. Evolving technology is giving us unprecedented access to more data sources than ever before and changing the way businesses gather and treat data in research. The presentation will explore these evolving tools and discuss how QRCs can harness these tools to better support our work and get to deeper insights. We will discuss different considerations for qualitative researchers.
- Price:
- $50.00 - Non-Member Price
Total Credits: 1 Advance Credits
- Average Rating:
- Not yet rated
- Speaker(s):
- Kristin Luck
- Duration:
- 1 Hour, 11 Minutes
- Format:
- Audio and Video
- Original Program Date:
- Jan 29, 2020
- Short Description:
- Without a doubt, the competitive environment of the market research industry is changing rapidly and broadening from an old paradigm of traditional research to a new one that converges with both business intelligence and data analytics providers. Both GfK and Nielsen have sold off their custom research businesses in favor of building out syndicated products and third-party data providers are, in some cases, eliminating the need for primary research entirely. With the rise of automation, chatbots, and AI, many qualitative researchers are scratching their heads and wondering…where’s long-term opportunity?
- Price:
- $50.00 - Non-Member Price