Canada & Eastern Canada Chapter - Online Participant Integrity Panel Discussion

Panel and open discussion: sharing and ideating to work towards solutions

Follow up to the "Dealing with Fake Respondents & Research Fraud" panel discussion from June, both Canadian Chapters are motivated to keep working towards developing best practices & guidelines for online fieldwork.

Participant integrity (fraud and fake respondents, using AI to answer questions) has become a very important and “hot” topic in the Canadian qualitative research industry; we have seen a large uptick in these issues since the onset of the pandemic and the growing popularity of AI tools.

This interactive session will be in 4 parts:

1. We will open by sharing the best practices around recruitment to avoid fraudulent participants (a summary of the June session)
2. Presentation by Upwords - Preventing, Identifying and Safeguarding against AI responses in asynchronous qual
3. A panel of online platform providers (Discuss.io, iTracks, Recollective and Qualzy) will share how they are addressing these challenges, the hurdles they face and existing & upcoming solutions they have in the pipeline,  (e.g. during screening and guide development, onboarding participants and other suggestions to validate identity, external validation tools, etc). 
4. As a group, we will brainstorm potential solutions and implications

See below for more information about our Panelists. 

Researchers: 

Bronwen Ward is Vice-President, Insights of Upwords, a full-service custom insights consultancy that has been helping brands make human connections since 2008

Online Platform Provider Panelists :

Jim Longo,  Co-Founder and Chief Strategy Officer at Discuss.io

Dan Weber, President at ITracks

Philippe Dame, Chief Product Officer at Recollective

Paul Kinsley-Smith,  UK Director of Growth & Development at Qualzy