Pascal Patenaude has more than 20 years of experience in the qualitative research industry. Since 2012, he has been the president and founder of Patenaude Research and Communications, a qualitative research consulting company specializing in the French-Canadian market.

Pascal is a professional actor trained at the National Theatre School of Canada and has utilized his acting skills in his researcher and moderator roles. He has been applying improvisational theatre in role-playing exercises, ideation sessions, engaging ice-breaker games and facilitating behavioral training. His background in theatre arts has left him with a charismatic presence matched with a talent for reading people and the ability to respond quickly to changes. Pascal is using “Play Based Exercises” to yield more meaningful conversations.

Pascal was a precursor in utilizing advance online techniques such as bulletin boards, online focus group, webcam interviews.