Pallas Research Associates
Lisa Horwich is the Founder and Research Principal at Pallas Research Associates. With over 15 years of marketing experience, both traditional marketing communications/brand management as well as product marketing, Lisa has spent the last 10+ years specializing in sophisticated, strategic market research and competitive intelligence. She prides herself on helping companies get the information they need to make smart decisions. Lisa holds an MBA from the Foster School of Business at the University of Washington as well as a MS from the Rochester Institute of Technology and a BS from the California Polytechnic State University. She is the Co-Chair of the B2B QRCA SIG as well as the past President of the Puget Sound Research Forum. Lisa specializes in B2B qualitative research with an emphasis on the technology sector.