Lisa Horwich
Managing Partner
Pallas Research Associates
Lisa Horwich is the founder of Pallas Research Associates, based in Seattle, Washington. Pallas focuses on B2B qualitative research primarily for the tech and manufacturing industries.
Lisa started her research career as a quant researcher but found she really enjoys talking to people rather than crunching numbers. Prior to her career in market research, Lisa spent time in software development as well as ERP system integration which makes her officially a tech nerd. She currently serves on the executive board for QRCA. Lisa has spoken widely on technology topics and has been published in Research World, Quirks and Greenbook.