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On Demand

Total Credits: 1 Advance Credits

Average Rating:
   10
Categories:
Business Practices |  Consulting
Speaker(s):
William Leach
Duration:
58 Minutes
Format:
Audio and Video
Original Program Date:
Aug 18, 2023
Short Description:
The use of AI in qualitative research is here to stay and will only become more prevalent. How should qualitative researchers, especially those of us in the earlier stages of our careers, think about differentiating ourselves in this ever-changing landscape? 
Price:
$25.00 - Non-Member Price
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Not Found
On Demand

Total Credits: 2 Advance Credits

Average Rating:
Not yet rated
Categories:
Analysis & Reporting |  Communication |  Consulting |  Moderating/Facilitation |  Research Design
Speaker(s):
Kathryn Topp |  Doug Guion
Duration:
2 Hours 3 Minutes
Format:
Audio and Video
Original Program Date:
May 05, 2023
Short Description:
For our May 5, 2023 event, the QRCA Chicago Chapter will welcome Kathryn Topp and Doug Guion from Yabble. In this presentation Kathryn will talk through the basics on AI, and how you can adopt it into your research practices right now today. She will talk about tools that exist currently, what’s the future horizons look like and some of the ‘watch out’s’ and things to think about when using AI.
Price:
$25.00 - Non-Member Price
More info » Save for Later  Add to Cart »
Not Found
On Demand

Total Credits: .5 Advance Credits

Average Rating:
   7
Categories:
Analysis & Reporting |  Research Design
Speaker(s):
Sidi Lemine
Duration:
23 Minutes
Format:
Audio and Video
Original Program Date:
Mar 24, 2023
Short Description:
Qualitative AI is here, and will only become more important with time. It offers qualitative researchers the ability to dig into unspoken emotions and behaviors at speed, and to gain high efficiency while increasing rigor. Ignore it at your own peril.
Price:
$20.00 - Non-Member Price
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Not Found
On Demand

Total Credits: 2 Advance Credits

Average Rating:
   6
Categories:
Consulting |  Moderating/Facilitation |  Professionalism
Speaker(s):
Carlos Garcia |  Mariana Melo-Vega |  Jay Zaltzman
Duration:
2 Hours 1 Minutes
Format:
Audio and Video
Original Program Date:
Feb 10, 2023
Short Description:
Our next meeting will take place via Zoom and include three mini discussions on each of the following topics: DEI and market research. Carlos Garcia will lead a discussion about diversity, equity and inclusion and how we, as researchers, can deal with the challenge of understanding various groups that are different from our own. Trauma responsive research. Our newest chapter member, Mariana Melo-Vega, will lead a discussion about how we, as researchers, can plan for the presence of trauma both in our participants and in ourselves, and overview some best practices in being responsive to trauma. AI, marketing and research. Jay Zaltzman will lead a discussion about the impact of artificial intelligence on market research as well as the impact on our clients’ businesses. 
Price:
$50.00 - Non-Member Price
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Not Found
On Demand

Total Credits: 1 Advance Credits

Average Rating:
   2
Categories:
Analysis & Reporting
Speaker(s):
Nick Cawthon
Duration:
55 Minutes
Format:
Audio and Video
Original Program Date:
Jan 31, 2020
Short Description:
The use of Data Visualization for user experience research addresses a perceived need of extending the capabilities of the research team or individual; giving us the ability to display large datasets in insightful ways. Attendees to this talk will delve into learning about how to dimensionalize qualitative transcripts against quantitative survey data through a demonstration of a novel, custom visualization platform built from open-source tools. As researchers, we can begin to expand our skillsets and abilities in common tasks such as segmentation, correlation and pattern recognition. Whereas we will continually advocate for the benefits from the abstraction that Data Visualization provides, ethically, these techniques require a narrative that is constantly being validated through human connection. Our goal for the use of Data Visualization is not to become a shortcut that replaces generative ethnography, but instead positioned as a complementary tool for iterative research cycles.
Price:
$50.00 - Non-Member Price
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