Total Credits: 1 Advance Credits
- Average Rating:
- 4
- Categories:
- Analysis & Reporting | Business Practices | Professionalism | Research Design
- Speaker(s):
- Whitney Quesenbery
- Duration:
- 59 Minutes
- Format:
- Audio and Video
- Original Program Date:
- Oct 08, 2025
- Short Description:
- Have you ever wanted to integrate accessibility into your research practice, but didn’t know where to start? In this QCast, come meet some personas of people with disabilities. Through the principles of accessible usability, you’ll learn about different ways of experiencing the world and how you can open up your research to include them. It’s not as hard as you might think, if you start from the human side of research: learning from varieties of experience, treating differences as an opportunity (not an annoyance), and expanding your own practice to alternative ways of interacting. There will be plenty of tips on the practical details like recruiting, making the research space welcoming, and being flexible during the session for different technologies and needs. We hope this talk will inspire you to take the first step in making your research practice accessible.
- Price:
- $25.00 - Non-Member Price
Total Credits: 2 Advance Credits
- Average Rating:
- Not yet rated
- Categories:
- Analysis & Reporting | Communication | Consulting | Moderating/Facilitation | Research Design
- Speaker(s):
- Kathryn Topp | Doug Guion
- Duration:
- 2 Hours 3 Minutes
- Format:
- Audio and Video
- Original Program Date:
- May 05, 2023
- Short Description:
- For our May 5, 2023 event, the QRCA Chicago Chapter will welcome Kathryn Topp and Doug Guion from Yabble. In this presentation Kathryn will talk through the basics on AI, and how you can adopt it into your research practices right now today. She will talk about tools that exist currently, what’s the future horizons look like and some of the ‘watch out’s’ and things to think about when using AI.
- Price:
- $25.00 - Non-Member Price
Total Credits: 0.5 Advance Credits
- Average Rating:
- 1
- Categories:
- Consulting | Research Design
- Speaker(s):
- Rodrigo dos Reis
- Duration:
- 26 Minutes
- Format:
- Audio and Video
- Original Program Date:
- Feb 01, 2021
- Short Description:
- The most successful brands connect with consumers beyond customer experience and product performance — by taking action on issues relevant to their values. And our relationships with brands is increasingly affected by these personal values, especially among the younger generations. In this session, we showcase the groundbreaking work we did in Brazil leveraging AI to investigate what Brazilians expect from brands in terms of social action, and which social issues have the most positive potential impact across different categories. This session will be an opportunity to discuss the role of brands on social issues and how to apply new technology-powered approaches. Come learn how a similar approach could help you advise clients on how to strengthen their customer relationships!
- Price:
- $25.00 - Non-Member Price