
Total Credits: 2 Advance Credits
- Average Rating:
- Not yet rated
- Categories:
- Analysis & Reporting | Communication | Consulting | Moderating/Facilitation | Research Design
- Speaker(s):
- Kathryn Topp | Doug Guion
- Duration:
- 2 Hours 3 Minutes
- Format:
- Audio and Video
- Original Program Date:
- May 05, 2023
- Short Description:
- For our May 5, 2023 event, the QRCA Chicago Chapter will welcome Kathryn Topp and Doug Guion from Yabble. In this presentation Kathryn will talk through the basics on AI, and how you can adopt it into your research practices right now today. She will talk about tools that exist currently, what’s the future horizons look like and some of the ‘watch out’s’ and things to think about when using AI.
- Price:
- $25.00 - Non-Member Price

Total Credits: 0.5 Advance Credits
- Average Rating:
- 1
- Categories:
- Consulting | Research Design
- Speaker(s):
- Rodrigo dos Reis
- Duration:
- 26 Minutes
- Format:
- Audio and Video
- Original Program Date:
- Feb 01, 2021
- Short Description:
- The most successful brands connect with consumers beyond customer experience and product performance — by taking action on issues relevant to their values. And our relationships with brands is increasingly affected by these personal values, especially among the younger generations. In this session, we showcase the groundbreaking work we did in Brazil leveraging AI to investigate what Brazilians expect from brands in terms of social action, and which social issues have the most positive potential impact across different categories. This session will be an opportunity to discuss the role of brands on social issues and how to apply new technology-powered approaches. Come learn how a similar approach could help you advise clients on how to strengthen their customer relationships!
- Price:
- $25.00 - Non-Member Price