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David Evans, Ph.D.

Microsoft Corp.

David Evans holds a Ph.D. in social psychology and is a Senior Manager of Customer Research at Microsoft. There he influences the product and brand strategy for the Microsoft 365 portfolio. He is the author of "Bottlenecks: Aligning UX Design with User Psychology" which he has taught at the University of Washington since 2010. David's work on brand memories received Best Paper recognition from ESOMAR at the 2020 Insights Festival.

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Product Type
Program

QRCA 2021 Annual Conference Session Bundle

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Categories:
Analysis & Reporting |  Business Practices |  Communication |  Consulting |  Moderating/Facilitation |  Professionalism |  Project Management |  Research Design
Speaker(s):
Roben Allong |  Kristin Ameruoso |  April Bell |  Michel Bequer |  Matt Booth |  Justin Breen |  Jessica Broome |  Jim Bryson |  ....
Duration:
February 1–5, 2021
Original Program Date:
Feb 01, 2021
Short Description:
The 2021 Annual Conference will be like nothing any of us have ever experienced before. Whether it's your first QRCA conference or your 21st, you’re going to want to join us as we take the virtual whe...
Price:
$400.00 - Non-Member Price
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Product Type
On Demand

Peak Moments in Memory Are the New Brand Battleground

Total Credits: 0.5 Advance Credits

Average Rating:
   4
Categories:
Consulting |  Research Design
Speaker(s):
David Evans, Ph.D.
Duration:
30 Minutes
Format:
Audio and Video
Original Program Date:
Feb 01, 2021
Short Description:
Due to cognitive biases, a frictionless user experience might have less impact on brand perceptions than we want to admit. The teachings of Nobel prize winner and founder of behavioral economics, Dani...
Price:
$25.00 - Non-Member Price
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