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Elizabeth McKinley

Principal

Catapult Marketing Group, LLC


Elizabeth McKinley is a qualitative researcher and consultant based in Lancaster, PA. She is a Principal at Catapult Marketing Group where leads and moderates research projects across methodologies, including digital, ethnography, IDIs and focus groups. She previously worked for GfK in a quant research role in the Brand & Customer Experience sector, as well as with their Qual & Ethnography team. She holds a BA is Sociology from Mount Holyoke College and a Masters in Marketing Research from the University of Georgia.

Elizabeth is currently on the Board of Directors for the QRCA, is the Treasurer for the Philadelphia Chapter. She has served in other many volunteer roles within the organization (such as co-chair of the Membership Committee) and is a past recipient of the Young Professionals Grant and the QRCA Rising Star Award. 

Product Type
Program

QRCA 2022 Virtual Summit


Average Rating:
   225
Speaker(s):
Scott Baker |  Pollie Barden |  Matt Bishop |  Jamin Brazil |  Laura Bright |  Diane Harris Bureman |  Missy Carvin |  Simon Chadwick |  ....
Duration:
January 12–13, 2022
Short Description:
This past year was a time of upheaval and change - all shrouded in uncertainty. Resilience and agility became buzzwords, and it seems nearly every aspect of life and work was virtual and on a computer...
Price:
$200.00 - Non-Members

Product Type
On Demand

Qually Talk: Gearing Up for Denver


Average Rating:
Not yet rated
Categories:
Communication |  Consulting
Speaker(s):
Elizabeth McKinley
Duration:
51 Minutes
Format:
Audio and Video
Original Program Date:
Jan 08, 2024
Short Description:
Mark you calendars for the first Qually Talk of 2024! This will be a fun, informal discussion about making the most of your conference experience. Open to both QRCA Annual Conference first-timers and ...

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