Elizabeth McKinley

Principal

Catapult Marketing Group, LLC

Elizabeth McKinley is a Principal at Catapult Marketing Group, an independent qualitative consulting firm. She has worked in the field since obtaining her Masters in Marketing Research from the Univ. of Georgia in 2011, first conducting quantitative research at GfK for four years and then shifting to the qualitative world. She is the co-chair of the Membership Committee, Treasurer of the Philadelphia QRCA Chapter and a member of the Young Professionals and 2022 Conference Speaker Committees. She lives in Lancaster, PA with her husband and one-year-old son.