Elizabeth McKinley is a qualitative researcher and consultant based in Lancaster, PA. She is a Principal at Catapult Marketing Group where leads and moderates research projects across methodologies, including digital, ethnography, IDIs and focus groups. She previously worked for GfK in a quant research role in the Brand & Customer Experience sector, as well as with their Qual & Ethnography team. She holds a BA is Sociology from Mount Holyoke College and a Masters in Marketing Research from the University of Georgia.
Elizabeth is currently on the Board of Directors for the QRCA, is the Treasurer for the Philadelphia Chapter. She has served in other many volunteer roles within the organization (such as co-chair of the Membership Committee) and is a past recipient of the Young Professionals Grant and the QRCA Rising Star Award. |
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