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Bronwen Ward

Director of Insights

Upwords Inc.

Bronwen believes every person has a unique and interesting story to tell. She values human perspectives and is always seeking to uncover underlying motivations that drive human decision making and behaviour. For Bronwen, every project is an opportunity help her clients deeply understand the ‘why’ through strategic, actionable insights.

Bronwen has been deeply immersed in the world of qualitative research since 2012. With experience across a broad spectrum of categories, with a variety of methodologies, Bronwen has become an expert at forging connections by allowing people to feel comfortable and relaxed while facilitating deep meaningful discussions. Since mid 2021, Bronwen has had the opportunity to dive deeply into the world of User Experience Research (UXR) by leading monthly rolling research projects aimed at deeply understanding “users” – their behaviours, needs and motivations – uncovering insights to help inform and optimize product development with user-first designs. Through this experience, Bronwen has discovered what works (and what doesn’t!) and how to just roll with it!