Lara Fordis

Consultant

Fordis Consulting

Lara Fordis (panelist) is a consumer insights expert and market research strategist who designs and executes outside-the-box solutions for clients that improve and prioritize business areas, ranging from product development to marketing and brand optimization. With over 25 years of CPG qualitative and over 15 years of quantitative market research experience, she uses innovative approaches from a range of methodologies to gather insights to guide smarter, data-driven decision making. 

Since 2019, Lara has been turned to as a go-to resource for consumer insights for cannabis products, cannabis-related accessories, and ancillary businesses. Her work spans across multiple methodologies from focus groups with consumers to online surveys to in-person and at-home product testing. In her work with cannabis companies and clients of all stages and sizes, she serves as a strategic thought-partner, developing research plans that provide the foundation for actionable, results-driven outcomes. Her mission is to help cannabis businesses of all sizes, stages and degrees and market research savvy use market research rather than solely relying on hunches to confidently make important business decisions.