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Deborah Klotz

Vice President, Qualitative Research

Upwords Inc.

Deborah’s curiosity drives her to explore people’s motivations and behaviours, to understand her client’s business and to dig deeper for insights. In recent years, Deborah has taken a keen interest in evolving her qualitative research skillset into UXR. She is excited by how UXR allows her to be the eyes and ears of clients and to see the tangible impact insights she illuminates have on continuous product development and refinement.

Deborah has a degree in Psychology from the University of Toronto and for over 15 years has been passionate about delivering actionable insights, teaching moderating skills, speaking at, and chairing conferences. She stays highly involved in industry associations (she is currently a co-chair of the QRCA Canada Chapter). Prior to joining Upwords as Vice President, Insights in 2022, Deborah led the qualitative research practice for two full-service research firms. She works with a broad range of clients in industries including (but not limited to) Technology, FMCG, Media, Financial Services, Professional Services, Education, Travel & Tourism, and Crown Corporations/Government Agencies. Since joining Upwords, Deborah has been leading at least one UXR Rolling Research session per month.

Product Type
On Demand

Just Roll with it: UXR Successes and Pitfalls

Total Credits: .5 Advance Credits

Average Rating:
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Deborah Klotz |  Bronwen Ward
20 Minutes
Audio and Video
Original Program Date:
Mar 24, 2023
Short Description:
Our team will take you through an overview of how we built our successful UXR “relationship” through a continuous, rolling research process. In our session we will share our learning with you through ...
$20.00 - Non-Member Price

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