Marion N. Njoroge
Frontier Consulting Services Kenya
Marion is one of the founding directors of Frontier Consulting, a Kenyan based market research agency that seeks to achieve inclusion for Africa’s consumers and markets by enabling access to quality data and insights.
This presentation speaks to Frontier’s corporate passion to showcase Africa’s Base of Pyramid (BOP) consumers as a socio-economically viable market segment. With the right insights and incentives, brands and businesses can discover new market opportunities by developing products and solutions that are responsive to this population that is part of the 4 billion consumers globally, representing a USD 5 trillion dollar consumer market. (source: The Next 4 Billion-Market Size and Business Strategy Report by World Institute & IFC)